Senior Growth Lifecycle Marketing Lead

Deel; Ferrara; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Stock grant opportunities

Optional flexible working office memb​

Total rewards program

Inclusive equal-opportunity employer

Additional perks based on status and "

Job summary

Deel is seeking a senior Lifecycle Marketing Manager to lead multi-channel campaigns that boost adoption, engagement, and revenue across the customer journey. You will partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage.

You will identify lifecycle moments to drive product usage and expansion, measure impact to optimize ROI, and collaborate across global teams to align on strategy and launches.

Qualifications

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology.
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact.
• Strong analytical skills with ability to derive insights from data.
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze.
• Excellent written and verbal communication skills across remote teams.
• Experience managing large cross-functional projects across cultures and time zones.
• Self-motivated, adaptable, and able to work in a fast-paced, global environment.
• Growth mindset and comfort with ambiguity.

Responsibilities

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Skills

Lifecycle marketing

Growth marketing

Cross-sell/upsell campaigns

Data-driven decision making

Tools

HubSpot

Braze

Job description

Deel is seeking a senior Lifecycle Marketing Manager to lead multi-channel campaigns that boost adoption, engagement, and revenue across the customer journey. You will partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage.

You will identify lifecycle moments to drive product usage and expansion, measure impact to optimize ROI, and collaborate across global teams to align on strategy and launches.