Senior Lifecycle Growth Marketing Lead (B2B SaaS)

Deel; Lodi; Sur place; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Stock grant opportunities

Optional flexible working office mem b

Total rewards program

Inclusive equal-opportunity employer

Additional perks based on status and位置

Résumé du poste

Deel is seeking a senior lifecycle marketer to lead multi-channel campaigns across the customer journey in a global, fast-paced environment. You will partner with Product, Sales, Customer Success, and Marketing to drive adoption, expansion, and retention through personalized, data-driven touchpoints.

You will identify lifecycle moments, measure ROI, and optimize campaigns to maximize revenue, retention, and product usage.

Qualifications

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology.
• Proven cross-sell and upsell campaigns with measurable revenue impact.
• Strong analytical skills to derive insights from data.
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze.
• Excellent written and verbal communication skills across remote teams.
• Experience managing large cross-functional projects across cultures and time zones.
• Self-motivated, adaptable, and able to work in a fast-paced, global environment.
• Growth mindset and comfort with ambiguity.

Responsabilités

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention.
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization.
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy.
• Provide actionable insights to improve conversions and campaign effectiveness.
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels.
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle.

Connaissances

Lifecycle marketing

B2B SaaS

Cross-sell campaigns

A/B testing

Marketing analytics

HubSpot

Braze

Remote collaboration

Outils

HubSpot

Braze

Description du poste

Deel is seeking a senior lifecycle marketer to lead multi-channel campaigns across the customer journey in a global, fast-paced environment. You will partner with Product, Sales, Customer Success, and Marketing to drive adoption, expansion, and retention through personalized, data-driven touchpoints.

You will identify lifecycle moments, measure ROI, and optimize campaigns to maximize revenue, retention, and product usage.