Senior Lifecycle Growth Marketer - B2B SaaS

Deel; Ravenna; On-site; EUR 60,000 - 95,000; Full time

Benefits offered by this job

Stock grant opportunities

Flexible office membership

Total rewards program

Inclusive equal-opportunity employer

Additional perks by status/location

Job summary

Deel is seeking a seasoned lifecycle marketer to lead multi-channel campaigns across the customer journey in a B2B SaaS environment. You will collaborate with Product, Sales, CSM, and Marketing to deliver personalized touchpoints that drive adoption, expansion, and revenue.

You will measure ROI, run A/B tests, and provide insights to optimize retention, with a global, remote-enabled team and opportunities across status and location.

Qualifications

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology.
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact.
• Strong analytical skills with ability to derive insights from data.
• Excellent written and verbal communication skills across remote teams.
• Experience managing large cross-functional projects across cultures and time zones.
• Self-motivated, adaptable, and able to work in a fast-paced, global environment.
• Growth mindset and comfort with ambiguity.

Responsibilities

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Tools

HubSpot

Braze

Job description

Deel is seeking a seasoned lifecycle marketer to lead multi-channel campaigns across the customer journey in a B2B SaaS environment. You will collaborate with Product, Sales, CSM, and Marketing to deliver personalized touchpoints that drive adoption, expansion, and revenue.

You will measure ROI, run A/B tests, and provide insights to optimize retention, with a global, remote-enabled team and opportunities across status and location.