Senior Lifecycle Growth Marketer - B2B SaaS

Deel; Como; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Stock grant opportunities

Flexible office membership

Total rewards program

Inclusive equal-opportunity employer

Additional perks based on status and位置

Job summary

Deel is seeking a Senior Growth Marketing Manager to design and lead multi-channel lifecycle campaigns that drive engagement, adoption and revenue across the customer journey. You will partner with Product, Sales, Customer Success and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage.

This role focuses on identifying moments to drive product usage and expansion, measuring impact to optimize ROI and retention, and working across global teams in a

Qualifications

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology.
• Proven cross-sell and upsell campaigns with measurable revenue impact.
• Strong analytical skills with ability to derive insights from data.
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze.
• Excellent written and verbal communication skills across remote teams.
• Experience managing large cross-functional projects across cultures and time zones.
• Self-motivated, adaptable, and able to work in a fast-paced, global environment.
• Growth mindset and comfort with ambiguity.

Responsibilities

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention.
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization.
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy.
• Provide actionable insights to improve conversions and campaign effectiveness.
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels.
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle.

Skills

Lifecycle marketing

Cross-functional collaboration

Data analytics

Marketing automation

Communication

Project management

Growth mindset

Adaptability

Tools

HubSpot

Braze

Job description

Deel is seeking a Senior Growth Marketing Manager to design and lead multi-channel lifecycle campaigns that drive engagement, adoption and revenue across the customer journey. You will partner with Product, Sales, Customer Success and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage.

This role focuses on identifying moments to drive product usage and expansion, measuring impact to optimize ROI and retention, and working across global teams in a