Senior Lifecycle Growth Marketer (B2B SaaS)

Deel; Rimini; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Stock grant opportunities

Optional flexible working office memb_

Total rewards program

Inclusive equal-opportunity employer

Additional perks based on status and  

Job summary

Deel is seeking an experienced lifecycle marketing professional to lead multi-channel campaigns across the customer journey, partnering with Product, Sales, Customer Success, and Marketing to boost engagement, adoption, and revenue in a fast-growing SaaS environment.

You will identify key lifecycle moments, run segmentation and personalization, measure ROI, and drive improvements through A/B tests, collaborating across remote teams to scale product usage and retention.

Qualifications

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology.
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact.
• Strong analytical skills with ability to derive insights from data.
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze.
• Excellent written and verbal communication skills across remote teams.
• Experience managing large cross-functional projects across cultures and time zones.
• Self-motivated, adaptable, and able to work in a fast-paced, global environment.
• Growth mindset and comfort with ambiguity.

Responsibilities

• Design multi-channel campaigns to drive product adoption and retention.
• Identify lifecycle moments to introduce products via segmentation.
• Monitor campaign performance and ROI to guide strategy.
• Provide actionable insights to improve conversions.
• Conduct A/B tests and multivariate experiments across channels.
• Collaborate with Marketing, Product, Sales, and Customer Success on lifecycle launches.

Skills

collaboration across teams

analytical thinking

adaptability

A/B testing

Tools

HubSpot

Braze

Job description

Deel is seeking an experienced lifecycle marketing professional to lead multi-channel campaigns across the customer journey, partnering with Product, Sales, Customer Success, and Marketing to boost engagement, adoption, and revenue in a fast-growing SaaS environment.

You will identify key lifecycle moments, run segmentation and personalization, measure ROI, and drive improvements through A/B tests, collaborating across remote teams to scale product usage and retention.