Senior Lifecycle Growth Lead - SaaS

Deel; Lecco; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Stock grant opportunities

Flexible office membership

Total rewards program

Inclusive equal-opportunity employer

Additional location-based perks

Job summary

Deel is seeking a seasoned Lifecycle Marketing leader to drive multi-channel campaigns across the customer journey in a fast-paced B2B SaaS environment. You will partner with Product, Sales, Customer Success, and Marketing to boost adoption, expansion, and retention through personalized, data-driven touchpoints.

You’ll identify key lifecycle moments and measure ROI to optimize growth across geographies. Ideal candidates bring 8+ years in lifecycle/growth marketing, proven cross-sell success, and

Qualifications

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact
• Strong analytical skills with ability to derive insights from data
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze
• Excellent written and verbal communication skills across remote teams
• Experience managing large cross-functional projects across cultures and time zones
• Self-motivated, adaptable, and able to work in a fast-paced, global environment
• Growth mindset and comfort with ambiguity

Responsibilities

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Skills

Lifecycle marketing

Growth mindset

Cross-functional collaboration

Data analysis

Marketing automation

Tools

HubSpot

Braze

Job description

Deel is seeking a seasoned Lifecycle Marketing leader to drive multi-channel campaigns across the customer journey in a fast-paced B2B SaaS environment. You will partner with Product, Sales, Customer Success, and Marketing to boost adoption, expansion, and retention through personalized, data-driven touchpoints.

You’ll identify key lifecycle moments and measure ROI to optimize growth across geographies. Ideal candidates bring 8+ years in lifecycle/growth marketing, proven cross-sell success, and