Senior Italian Copywriter for Creative Campaigns

Mastercard Inc.; Milano; In loco; EUR 45.000 - 72.000; Tempo pieno

Descrizione del lavoro

Mastercard Inc. is seeking a Sr Copywriter (Italian) to craft engaging, on-brand content for the Italian market across multiple channels. You will translate strategic briefs into compelling campaigns, working in a fast-paced environment and collaborating with designers to ensure cohesive, high-quality outputs.

Experience in financial services copywriting is preferred. The role sits within the Advisors Creative Desk, delivering creative campaigns from concept to completion, with a focus on

Competenze

• Fluency in Italian and strong English proficiency (C1-C2) as required.
• Copywriting experience in a creative agency or client-side marketing setting.
• Experience writing copy for direct response marketing.
• Ability to conceive new campaign copy across multiple mediums.
• Ability to translate marketing insights into compelling advertising campaigns.

Mansioni

• Develop copy for multiple communications, mainly in Italian for the Italian market.
• Bring concepts to life across channels including TV, online video, banners, social and print.
• Ensure high standards of craft and brand consistency in all deliverables.
• Interpret strategic briefs and deliver on-brand content that meets client goals.
• Collaborate with designers to ensure copy and visuals are cohesive.
• Identify opportunities and trends to grow business with creative campaigns.
• Develop holistic campaigns from start to finish and present ideas effectively.

Conoscenze

Fluent Italian

Copywriting

Direct response

Campaign concepts

Brand guidelines

Presentation skills

Collaboration

Social media

Creative thinking

Customer journey

Descrizione del lavoro

Mastercard Inc. is seeking a Sr Copywriter (Italian) to craft engaging, on-brand content for the Italian market across multiple channels. You will translate strategic briefs into compelling campaigns, working in a fast-paced environment and collaborating with designers to ensure cohesive, high-quality outputs.

Experience in financial services copywriting is preferred. The role sits within the Advisors Creative Desk, delivering creative campaigns from concept to completion, with a focus on