Sr Copywriter (Italian), Advisors Creative Desk

Mastercard; Milano; In loco; EUR 45.000 - 72.000; Tempo pieno

Descrizione del lavoro

Mastercard in Milano is seeking a Sr Copywriter for the Advisors Creative Desk. You will develop copy across direct response, designed to drive action and conversion—primarily in ITALIAN for the ITALIAN MARKET—and craft work that aligns with brand standards.

You will lead concepts across channels including TV, online video, banners, social platforms, and print, collaborating with designers to deliver high-quality content for diverse campaigns.

Competenze

• Copywriting experience in a creative agency or on client side marketing.
• Fluent Italian; native-preferred with strong English skills.
• Experience writing copy for direct response marketing.
• Ability to concept new campaign copy across multiple channels.
• Translate insights into compelling, digitally-focused advertising.
• Ability to collaborate with graphic designers to ensure cohesion.
• Strong presentation and communication skills for client reviews.

Mansioni

• Develop copy for direct response, campaigns, and communications in ITALIAN for the ITALIAN MARKET.
• Bring strong concepts to life across TV, online video, banners, social, and print.
• Maintain highest standards and craft in all outputs.
• Interpret complex briefs and ensure brand-consistent work.
• Present work clearly in internal reviews and client meetings.
• Identify opportunities and trends to grow the business.
• Lead end-to-end creative campaigns from start to finish.

Conoscenze

Fluent Italian

English proficiency

Copywriting

Direct response marketing

Campaign ideation

Concept development

Collaboration with designers

Descrizione del lavoro

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Sr Copywriter (Italian), Advisors Creative Desk

Overview

The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk (ACD) sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions/campaigns that connect our advertising partners, platforms, and our portfolio of brands.

The Role

• You will be developing copy for multiple forms of communication, including direct response, designed to drive action and conversion - mainly in ITALIAN and for ITALIAN MARKET
• You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels.
• The work must always be executed to the highest of standards and craft.
• You should have the ability to comprehend sophisticated strategic briefs and develop work that's on strategy and is consistent with the brand character.
• Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print.
• You should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings.
• Must be pro-active in bringing ideas that will help solve challenges and grow business.
• Develop holistic and memorable creative campaigns from start to finish
• Actively identify new opportunities and future trends

All About You

• Fluent Italian Speaker (native-preferred), fully fluent English speaker (C1-C2)
• Copywriting experience within a creative agency environment or for marketing purposes on client side
• Experience writing copy for direct response marketing
• Ability to concept new campaign copy in a variety of mediums
• Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
• Ability to combine conceptual creative thinking with high-quality content delivery
• Ability to collaborate with graphic designers to ensure the format/design and copy work cohesively
• Ability to interpret brand/style guidelines from various clients and apply to marketing collateral messaging
• Ability to interpret creative briefing documents and effectively translate into compelling content,
• Captivating presentation skills
• Passionate about social media platforms, trends, technology and best practices
• Excellent organizational and communication skills
• A "maker" mentality, be curious and not afraid to try new methods
• Strong conceptual skills
• Preferred: A solid understanding of the customer journey as it relates to card & banking (i.e., acquisition, conversion, activation, early month on books, customer loyalty, cross-sell).

Gross annual salary base range

45,000 - 72,000 EUR

Corporate Security Responsibility

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Where applicable, additional information for positions located in Europe, including benefits, variable pay, and other disclosures, is available at https://careers.mastercard.com/us/en/disclosures. Candidates should review this information as part of the application process.