Italian Creative Strategist for Digital Campaigns

Mastercard Inc.; Milano; In loco; EUR 45.000 - 72.000; Tempo pieno

Descrizione del lavoro

Mastercard is seeking a Creative Strategist/Art Overview to translate client briefs into compelling creative strategies for the Italian market and support campaigns across Europe. You will shape holistic campaigns, collaborate with project teams, ensure brand consistency, and manage on‑time production of communications across multiple channels.

The role emphasizes Italian fluency, English proficiency, and experience in creative strategy within agencies or in-house marketing, with a focus on

Competenze

• Native or fully fluent Italian with strong market knowledge.
• Fluent business English for cross‑European collaboration.
• Experience in creative strategy within agencies or client-side marketing.
• Ability to concept campaigns across multiple mediums, digital‑first.
• Capable of turning briefs into on‑strategy, high‑quality outputs.
• Strong visual instinct with design, typography and imagery sense.
• Ability to apply brand guidelines across marketing collateral.
• Ability to translate creative briefs into compelling concepts.
• Captivating presentation skills and client-facing confidence.
• Passionate about social platforms, trends and best practices.
• Excellent organizational and communication skills.

Mansioni

• Translate client briefs and market insight into compelling creative strategies and campaign platforms for the Italian market, with occasional work across wider Europe
• Develop holistic, memorable campaigns from initial concept through to execution
• Work closely with Creative Desk Project Managers, Art Directors and Copywriters to ensure end-to-end development and delivery of campaigns for assigned customers
• Maintain quality, accuracy and consistency of content and design across all mediums to best industry practice standards and client branding guidelines by ensuring all output is checked and errors minimised
• Overall responsibility for the production of communications material on time and to budget
• Bring strong conceptual skills and a highly developed ability to express those concepts across a continuously evolving set of channels
• Craft short and long form copy in Italian and English for marketing purposes, including direct response designed to drive action and conversion
• Think visually: shape look, feel, layout and tone alongside designers and art directors, and communicate ideas through sketches, mood boards, storyboards or scrappy mock-ups where words alone won't land
• Execute across a wide array of channels including TV, online video, online banners, social platforms, and print - always to the highest standards of craft
• Present work concisely in internal reviews and client meetings, in both Italian and English
• Be proactive in bringing ideas that solve client challenges and grow the business

Conoscenze

Creative strategy

Campaign development

Copywriting

Bilingual Italian/English

Visual storytelling

Presentation skills

Cross-market experience

Descrizione del lavoro

Mastercard is seeking a Creative Strategist/Art Overview to translate client briefs into compelling creative strategies for the Italian market and support campaigns across Europe. You will shape holistic campaigns, collaborate with project teams, ensure brand consistency, and manage on‑time production of communications across multiple channels.

The role emphasizes Italian fluency, English proficiency, and experience in creative strategy within agencies or in-house marketing, with a focus on