Senior Copywriter (Italian Market) - Creative Campaigns

Mastercard; Milano; In loco; EUR 45.000 - 72.000; Tempo pieno

Descrizione del lavoro

Mastercard in Milano is seeking a Sr Copywriter for the Advisors Creative Desk. You will develop copy across direct response, designed to drive action and conversion—primarily in ITALIAN for the ITALIAN MARKET—and craft work that aligns with brand standards.

You will lead concepts across channels including TV, online video, banners, social platforms, and print, collaborating with designers to deliver high-quality content for diverse campaigns.

Competenze

• Copywriting experience in a creative agency or on client side marketing.
• Fluent Italian; native-preferred with strong English skills.
• Experience writing copy for direct response marketing.
• Ability to concept new campaign copy across multiple channels.
• Translate insights into compelling, digitally-focused advertising.
• Ability to collaborate with graphic designers to ensure cohesion.
• Strong presentation and communication skills for client reviews.

Mansioni

• Develop copy for direct response, campaigns, and communications in ITALIAN for the ITALIAN MARKET.
• Bring strong concepts to life across TV, online video, banners, social, and print.
• Maintain highest standards and craft in all outputs.
• Interpret complex briefs and ensure brand-consistent work.
• Present work clearly in internal reviews and client meetings.
• Identify opportunities and trends to grow the business.
• Lead end-to-end creative campaigns from start to finish.

Conoscenze

Fluent Italian

English proficiency

Copywriting

Direct response marketing

Campaign ideation

Concept development

Collaboration with designers

Descrizione del lavoro

Mastercard in Milano is seeking a Sr Copywriter for the Advisors Creative Desk. You will develop copy across direct response, designed to drive action and conversion—primarily in ITALIAN for the ITALIAN MARKET—and craft work that aligns with brand standards.

You will lead concepts across channels including TV, online video, banners, social platforms, and print, collaborating with designers to deliver high-quality content for diverse campaigns.