Sr Copywriter (Italian), Advisors Creative Desk

Mastercard Inc.; Milano; In loco; EUR 45.000 - 72.000; Tempo pieno

Descrizione del lavoro

Mastercard Inc. is seeking a Sr Copywriter (Italian) to craft engaging, on-brand content for the Italian market across multiple channels. You will translate strategic briefs into compelling campaigns, working in a fast-paced environment and collaborating with designers to ensure cohesive, high-quality outputs.

Experience in financial services copywriting is preferred. The role sits within the Advisors Creative Desk, delivering creative campaigns from concept to completion, with a focus on

Competenze

• Fluency in Italian and strong English proficiency (C1-C2) as required.
• Copywriting experience in a creative agency or client-side marketing setting.
• Experience writing copy for direct response marketing.
• Ability to conceive new campaign copy across multiple mediums.
• Ability to translate marketing insights into compelling advertising campaigns.

Mansioni

• Develop copy for multiple communications, mainly in Italian for the Italian market.
• Bring concepts to life across channels including TV, online video, banners, social and print.
• Ensure high standards of craft and brand consistency in all deliverables.
• Interpret strategic briefs and deliver on-brand content that meets client goals.
• Collaborate with designers to ensure copy and visuals are cohesive.
• Identify opportunities and trends to grow business with creative campaigns.
• Develop holistic campaigns from start to finish and present ideas effectively.

Conoscenze

Fluent Italian

Copywriting

Direct response

Campaign concepts

Brand guidelines

Presentation skills

Collaboration

Social media

Creative thinking

Customer journey

Descrizione del lavoro

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary Sr Copywriter (Italian), Advisors Creative Desk Overview

The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk (ACD) sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions/campaigns that connect our advertising partners, platforms, and our portfolio of brands.

As a Sr Copywriter (Italian) you will have a creative flair, always seeking innovative and new content directions for our clients. You will relish working in a fast-paced environment and be able to manage multiple project deliverables. You will be skilled with short and long form copy for marketing purposes, and ideally have extensive experience with financial services copywriting.

The Role

• You will be developing copy for multiple forms of communication, including direct response, designed to drive action and conversion - mainly in ITALIAN and for ITALIAN MARKET
• You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels.
• The work must always be executed to the highest of standards and craft.
• You should have the ability to comprehend sophisticated strategic briefs and develop work that's on strategy and is consistent with the brand character.
• Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print.
• You should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings.
• Must be pro-active in bringing ideas that will help solve challenges and grow business.
• Develop holistic and memorable creative campaigns from start to finish
• Actively identify new opportunities and future trends

All About You

• Fluent Italian Speaker (native-preferred), fully fluent English speaker (C1-C2)
• Copywriting experience within a creative agency environment or for marketing purposes on client side
• Experience writing copy for direct response marketing
• Ability to concept new campaign copy in a variety of mediums
• Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
• Ability to combine conceptual creative thinking with high-quality content delivery
• Ability to collaborate with graphic designers to ensure the format/design and copy work cohesively
• Ability to interpret brand/style guidelines from various clients and apply to marketing collateral messaging
• Ability to interpret creative briefing documents and effectively translate into compelling content,
• Captivating presentation skills
• Passionate about social media platforms, trends, technology and best practices
• Excellent organizational and communication skills
• A "maker" mentality, be curious and not afraid to try new methods
• Strong conceptual skills
• Preferred: A solid understanding of the customer journey as it relates to card & banking (i.e., acquisition, conversion, activation, early month on books, customer loyalty, cross-sell).

Gross annual salary base range: 45,000 - 72,000 EUR

Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. Where applicable, additional information for positions located in Europe, including benefits, variable pay, and other disclosures, is available at https://careers.mastercard.com/us/en/disclosures. Candidates should review this information as part of the application process.

Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.