Senior Growth Marketing Manager – EdTech (Hybrid, Turin)

OPIT - Open Institute of Technology; Piemonte; Ibrido; EUR 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

OPIT - Open Institute of Technology in Turin is seeking a Senior Marketing Manager to lead the marketing team and drive student enrolments across markets. You will shape the strategy, manage end-to-end execution, and coordinate internal and external specialists to hit enrollment targets.

The ideal candidate has 7+ years in marketing with leadership experience, a strong background in performance marketing (Google Ads, Meta Ads), data analytics (GA4, CRM dashboards), and a global, English-speaking

Competenze

• 7+ years in marketing, with at least 2 in a people management role.
• Proven track record in strategic marketing: built and owned plans, not only executed them.
• Strong performance marketing skills, with hands-on experience in paid acquisition (Google Ads, Meta Ads) and funnel analytics.
• Strong data: GA4, ad platforms, CRM reporting and dashboard tools.
• Solid experience in social media management and content strategy.
• Experience with GEO is a strong plus.
• Background in digital products or subscription/B2C businesses (edtech is a plus); purely academic or institutional marketing experience is not a fit for this role.
• A team player with a hands-on attitude.
• Fluent English; Italian and other languages are a plus.

Mansioni

• Execute the marketing strategy across acquisition, brand and retention, in line with enrollment targets
• Turn marketing priorities into a clear execution plan, calendar and briefs, and make sure they are delivered
• Coordinate the internal team and external specialists (website, SEO/GEO), keeping everyone aligned on goals and deadlines
• Own performance marketing: budget allocation, channel mix, funnel optimisation, CAC and conversion KPIs
• Drive visibility on AI-driven search and answer engines (GEO), alongside SEO and paid channels
• Oversee social media strategy and content across platforms, delivering the editorial plan and a calendar of key moments, and ensuring a consistent, authoritative and credible brand voice
• Oversee PR and offline activities, including events and student and alumni networking initiatives
• Work closely with Admissions, Academics and Product to turn programmes into compelling, market-ready propositions
• Report on results to the Head of Marketing & Admissions and leadership with clear, data-driven insights

Conoscenze

Strategic marketing

Paid acquisition

Funnel analytics

GA4

Social media management

Team leadership

English fluency

Strumenti

CRM reporting

Dashboard tools

Descrizione del lavoro

OPIT - Open Institute of Technology in Turin is seeking a Senior Marketing Manager to lead the marketing team and drive student enrolments across markets. You will shape the strategy, manage end-to-end execution, and coordinate internal and external specialists to hit enrollment targets.

The ideal candidate has 7+ years in marketing with leadership experience, a strong background in performance marketing (Google Ads, Meta Ads), data analytics (GA4, CRM dashboards), and a global, English-speaking