Italy Marketing & Growth Lead (B2B/B2C)

OpenTable; Lombardia; Remote; EUR 59,000 - 72,000; Full time

Benefits offered by this job

26 days paid vacation

Enhanced paid parental leave

Therapy sessions through SpringHealth

Headspace subscription

Annual company-wide week off

Job summary

OpenTable is seeking a strategic Marketing Manager to drive growth in Italy, leading B2B and B2C campaigns and partnering with regional leadership. You will shape brand and performance marketing, ensuring local messaging aligns with global strategy and supporting restaurant partner acquisition.

You will combine data-driven insights with a passion for hospitality to impact OpenTable's international expansion and market presence in Italy.

Qualifications

• 7+ years of professional experience in brand, partnerships, or digital marketing.
• Native-level in Italian and business-level proficiency in English.
• Proven track record of developing cohesive marketing strategies and managing full-lifecycle campaigns from conception to execution.
• Strong analytical capabilities with the proven ability to leverage data and marketing platforms to drive decisions.
• Demonstrated success in cross-functional stakeholder management and complex project execution.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Formulate and implement comprehensive B2B and B2C growth and performance marketing strategies in partnership with regional leadership to expand our footprint in Italy.
• Execute brand marketing campaigns, events, and local media productions to ensure cohesive campaigns that achieve targets.
• Manage the full lifecycle of localized brand and performance campaigns from ideation through execution, ensuring global messaging resonates locally.
• Direct cross-channel marketing efforts with channel owners in SEO, Email and Performance Marketing.
• Build and leverage industry partnerships, event sponsorships, and external agency relationships to strengthen brand positioning.
• Establish robust testing frameworks and use data to optimize campaign performance and inform decisions.
• Champion the Italian market internally by collaborating with sales, account management, and marketing teams.

Skills

Brand marketing

Digital marketing

Cross-functional collaboration

Data analysis

Project management

Strategic thinking

Education

Bachelor's degree or equivalent

Tools

Marketing platforms

Business intelligence tools

Job description

OpenTable is seeking a strategic Marketing Manager to drive growth in Italy, leading B2B and B2C campaigns and partnering with regional leadership. You will shape brand and performance marketing, ensuring local messaging aligns with global strategy and supporting restaurant partner acquisition.

You will combine data-driven insights with a passion for hospitality to impact OpenTable's international expansion and market presence in Italy.