Senior Marketing Manager

OPIT - Open Institute of Technology; Piemonte; Hybrid; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

OPIT - Open Institute of Technology in Turin is seeking a Senior Marketing Manager to lead the marketing team and drive student enrolments across markets. You will shape the strategy, manage end-to-end execution, and coordinate internal and external specialists to hit enrollment targets.

The ideal candidate has 7+ years in marketing with leadership experience, a strong background in performance marketing (Google Ads, Meta Ads), data analytics (GA4, CRM dashboards), and a global, English-speaking

Qualifikationen

• 7+ years in marketing, with at least 2 in a people management role.
• Proven track record in strategic marketing: built and owned plans, not only executed them.
• Strong performance marketing skills, with hands-on experience in paid acquisition (Google Ads, Meta Ads) and funnel analytics.
• Strong data: GA4, ad platforms, CRM reporting and dashboard tools.
• Solid experience in social media management and content strategy.
• Experience with GEO is a strong plus.
• Background in digital products or subscription/B2C businesses (edtech is a plus); purely academic or institutional marketing experience is not a fit for this role.
• A team player with a hands-on attitude.
• Fluent English; Italian and other languages are a plus.

Aufgaben

• Execute the marketing strategy across acquisition, brand and retention, in line with enrollment targets
• Turn marketing priorities into a clear execution plan, calendar and briefs, and make sure they are delivered
• Coordinate the internal team and external specialists (website, SEO/GEO), keeping everyone aligned on goals and deadlines
• Own performance marketing: budget allocation, channel mix, funnel optimisation, CAC and conversion KPIs
• Drive visibility on AI-driven search and answer engines (GEO), alongside SEO and paid channels
• Oversee social media strategy and content across platforms, delivering the editorial plan and a calendar of key moments, and ensuring a consistent, authoritative and credible brand voice
• Oversee PR and offline activities, including events and student and alumni networking initiatives
• Work closely with Admissions, Academics and Product to turn programmes into compelling, market-ready propositions
• Report on results to the Head of Marketing & Admissions and leadership with clear, data-driven insights

Kenntnisse

Strategic marketing

Paid acquisition

Funnel analytics

GA4

Social media management

Team leadership

English fluency

Tools

CRM reporting

Dashboard tools

Jobbeschreibung

OPIT - Open Institute of Technology is a fully online, EU-accredited Higher Education Institution based in Malta, with a mission to make high-quality, applied tech education accessible to students worldwide. Our academic offer covers the full journey, from a Foundation Program to BSc and MSc degrees and a Professional Doctorate in Applied Artificial Intelligence. It is accredited by the MFHEA under the European Qualifications Framework.

Behind our programmes is an international team spanning academic operations, student services, admissions, marketing and technology. We work in English, across countries and time zones, with a strong sense of ownership and a shared focus on the student experience.

As OPIT continues to grow across international markets, we are expanding our marketing team with a new senior role. Reporting directly to the Head of Marketing & Admissions, the Senior Marketing Manager will lead the marketing team and drive the growth of student enrolments across markets.

About this role

You will contribute to OPIT’s marketing strategy, be accountable for its end-to-end execution and lead the team to deliver it. You will:

• Execute the marketing strategy across acquisition, brand and retention, in line with enrollment targets
• Turn marketing priorities into a clear execution plan, calendar and briefs, and make sure they are delivered
• Coordinate the internal team and external specialists (website, SEO/GEO), keeping everyone aligned on goals and deadlines
• Own performance marketing: budget allocation, channel mix, funnel optimisation, CAC and conversion KPIs
• Drive visibility on AI-driven search and answer engines (GEO), alongside SEO and paid channels
• Oversee social media strategy and content across platforms, delivering the editorial plan and a calendar of key moments, and ensuring a consistent, authoritative and credible brand voice
• Oversee PR and offline activities, including events and student and alumni networking initiatives
• Work closely with Admissions, Academics and Product to turn programmes into compelling, market-ready propositions
• Report on results to the Head of Marketing & Admissions and leadership with clear, data-driven insights

Ideal Candidate

• 7+ years in marketing, with at least 2 in a people management role
• Proven track record in strategic marketing: you have built and owned plans, not only executed them
• Strong performance marketing skills, with hands-on experience in paid acquisition (Google Ads, Meta Ads) and funnel analytics
• Strong with data: GA4, ad platforms, CRM reporting and dashboard tools
• Solid experience in social media management and content strategy
• Experience with GEO is a strong plus
• Background in digital products or subscription/B2C businesses (edtech is a plus); purely academic or institutional marketing experience is not a fit for this role
• A team player with a hands-on attitude
• Fluent English; Italian and other languages are a plus

Our Hiring Process

1. Application Review: We'll carefully review your profile to see if there's a match.
2. Initial Chat: If your profile aligns, we'll invite you for a preliminary interview to get to know you better.
3. Deep Dive: Successful candidates will meet with our Management Team to discuss the role in more detail.
4. The Challenge: Our final stage is a practical role-play exercise to see your skills in action!

Location: Turin (Lungo Po Diaz)

Work model: Hybrid working arrangement (2 days smart working + 3 days on-site per week)

Contract & Salary: CCNL Metalmeccanico Industria, classification level B2