Senior Government Product Marketing Lead

Jobgether; Italia; On-site; EUR 90,000 - 120,000; Full time

Job summary

Jobgether, on behalf of a partner company, seeks a Sr. Product Marketing Manager, Government, to shape messaging for government customers in Italy.

You will translate complex data and AI capabilities into clear narratives that align with mission outcomes and drive cross-functional GTM efforts. You will collaborate with Product, Sales, Research and Development, and Marketing to develop positioning, sales tools, and competitive strategies, while navigating public-sector procurement dynamics and

Qualifications

• Five to eight years of experience in product marketing, solutions marketing, industry marketing, or B2B enterprise technology marketing.
• Public-sector expertise, with experience marketing to government customers across law enforcement, intelligence, regulatory, or tax functions.
• Positioning and messaging: ability to develop differentiated positioning and persuasive narratives.
• Exceptional writing skills: concise headlines, executive messaging, and practical sales materials.
• Government buying knowledge: understanding of public-sector procurement journeys and stakeholder dynamics.
• Technical-to-business translation: connect complex capabilities with operational benefits for executives and users.
• Go-to-market expertise: collaborate across product, sales, and marketing to develop launch strategies and scalable enablement.
• Competitive and market analysis: interpret customer needs and translate into strategies.
• Cross-functional leadership: influence senior stakeholders and coordinate complex initiatives.
• Adaptability and ownership: navigate ambiguity and drive projects forward.
• AI fluency: willingness to use AI tools to improve workflows and outcomes.
• Preferred industry experience: familiarity with blockchain, digital assets, or crypto-related infrastructure.
• Additional advantages: experience marketing AI-powered products, data platforms, intelligence solutions, cybersecurity, or risk and compliance tech.

Responsibilities

• Define public-sector positioning and messaging for government customers and agencies.
• Create tailored messaging for diverse government audiences and stakeholders.
• Develop strategic marketing assets: narratives, presentations, briefs, proof points, and sales plays.
• Lead competitive intelligence and translate insights into positioning strategies.
• Translate innovation into solutions with Product, R&D, Marketing, and SMEs.
• Drive go-to-market execution for launches, releases, platform capabilities, and offerings.
• Support pricing and commercial strategies with customer-facing value narratives.
• Enable government sales teams with discovery frameworks, first-call presentations, and sales plays.
• Strengthen cross-functional alignment to scale resources and field execution.
• Incorporate market intelligence to refine positioning and use cases.
• Champion AI adoption to improve productivity and quality of deliverables.

Job description

Jobgether, on behalf of a partner company, seeks a Sr. Product Marketing Manager, Government, to shape messaging for government customers in Italy.

You will translate complex data and AI capabilities into clear narratives that align with mission outcomes and drive cross-functional GTM efforts. You will collaborate with Product, Sales, Research and Development, and Marketing to develop positioning, sales tools, and competitive strategies, while navigating public-sector procurement dynamics and