Marketing Senior Analyst

Accenture Italia; Lombardia; In loco; EUR 31.000 - 45.000; Tempo pieno

Descrizione del lavoro

Accenture Italia is seeking a Marketing Senior Analyst to join the Marketing & Communications organization, focusing on Avanade and its business in Italy, supporting demand and pipeline growth for Microsoft products and IT services through the execution of marketing programs, events, communications, and operational activities.

This is a broad, hands-on B2B marketing role requiring strong organizational and coordination skills, excellent attention to detail, and a proactive approach to

Competenze

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field with 2–3+ years in marketing, events, communications, or operations.
• Strong written and verbal communication skills in Italian and English.
• Excellent organizational, coordination, and project support skills.
• Understanding of B2B marketing, demand generation, and lead follow-up.
• Proficiency with Microsoft Office; CRM systems and marketing tech familiarity is a plus.
• Ability to manage multiple activities and stakeholders simultaneously.

Mansioni

• Support planning and execution of B2B demand generation campaigns, executive events, and industry engagements, coordinating logistics and reporting.
• Assist lead management and post-event follow-up with sales to align marketing activities with pipeline.
• Coordinate with Microsoft stakeholders, agencies, vendors, and internal teams for high-quality execution.
• Support marketing operations and governance, including budgets, POs, invoices, and trackers.
• Assist communications, social media, and content coordination, leveraging Microsoft technologies to improve productivity.

Conoscenze

Marketing knowledge

B2B marketing

Lead management

Event coordination

Executive engagement

Communication

Project support

Attention to detail

Collaboration

Formazione

Bachelor’s degree in Marketing/Communications/Business Administration

Strumenti

Microsoft Office

CRM systems

Microsoft Copilot

Descrizione del lavoro

Join Accenture, we work to ensure brand consistency and quality in every message, so for a corporate marketing role, success depends on aligning communications with our business strategy and collaborating closely with Marketing and Communications teams, using approved formats and processes.

Reporting to the Italy & Greece Marketing Lead, the Marketing Senior Analyst will join the Accenture Marketing & Communications organization, with a specific focus on Avanade and its business in Italy, supporting demand and pipeline growth for Microsoft products and IT services through the execution of marketing programs, events, communications, and operational activities.

This is a broad, hands-on B2B marketing role requiring strong organizational and coordination skills, excellent attention to detail, and a proactive approach to execution. The role combines demand generation, client and executive engagement, lead management, communications, and marketing operations, with a strong focus on accuracy, collaboration, and execution excellence.

Key Responsibilities

• Support the planning and execution of B2B demand generation campaigns, executive events, customer experiences, roundtables, partner initiatives, and industry engagements, coordinating logistics, communications, attendee management, follow-up activities, and reporting
• Support lead management and post-event follow-up in collaboration with sales and business teams, ensuring marketing-generated engagement is accurately tracked and progressed and contributing to effective alignment between marketing activities, sales priorities, and pipeline development
• Coordinate with sales teams, Microsoft stakeholders, agencies, vendors, and internal teams to ensure high-quality and timely execution, supporting exceptional client and executive experiences
• Support marketing operations and governance, including project plans, timelines, budgets, purchase orders, invoices, vendor coordination, documentation, and reporting, maintaining accurate trackers and ensuring activities are completed on time and in line with established processes
• Support communications, social media, award submissions, executive engagement, briefing materials, and content coordination, leveraging Microsoft technologies, including Copilot to improve productivity and execution quality

Compensation at Accenture varies depending on a wide array of factors including but not limited to role, level, seniority, responsibility, skillset, and level of experience. For this position, the job level is B1 under the Metalmeccanico National Collective Bargaining Agreement (C011). The gross annual salary range is between 30.815€ e 45.300€.

Skills And Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, with 2–3+ years of experience in marketing, events, communications, project support, business operations, administration, or related disciplines. Strong written and verbal communication skills in both Italian and English
• Strong organizational, coordination, and project support skills, with excellent attention to detail and a firm commitment to accuracy, quality, and execution excellence. Ability to manage multiple activities, deadlines, and stakeholders simultaneously
• Good understanding of B2B marketing and lead management dynamics, including demand generation, lead follow-up, qualification processes, and the importance of connecting marketing activities with sales and pipeline development
• Proficiency with Microsoft Office applications; familiarity with CRM systems, marketing technologies, reporting tools, and Microsoft Copilot is a plus
• Highly organized, dependable, and proactive, with strong collaboration skills and the ability to adapt to changing priorities while maintaining quality, responsiveness, and consistent follow-through
• The role require to cover demand generation and events operational needs, stakeholder coordination, operational governance, reporting, communications and team enablement, with a strong emphasis on accurate execution