Regional Marketing Specialist - 12 Months Contract

Signaturit Group; Seniga; Hybrid; EUR 28,000 - 33,000; Full time

Benefits offered by this job

Meal voucher

Hybrid work setup

Job summary

Signaturit Group, part of Namirial, seeks a Regional Marketing Specialist to lead demand generation and brand initiatives for the Italian market. You will own local go-to-market execution, plan events, localize campaigns, and measure impact across the sales funnel.

Fluent Italian and English are required, with travel across Italy and Southern Europe. The role offers flexible hybrid work and a 12-month fixed-term contract, with a base salary in the 28k–33k euro range depending on experience.

Qualifications

• 2/4 years of experience in field marketing or demand generation, ideally in a B2B/SaaS or technology environment.
• Fluent in Italian and English required, Spanish is a plus.
• Proven track record of planning and executing marketing events and campaigns that generate measurable pipeline results.
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar).
• Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
• Analytical mindset, comfortable reporting on marketing KPIs and translating data into actionable recommendations.
• Willingness to travel within Italy (and occasionally across Southern Europe) for events and customer/partner meetings.
• A proactive, collaborative attitude and comfort operating in a matrixed, multi-country organization.

Responsibilities

• Design, plan, and execute field marketing programs (events, webinars, trade shows, roundtables, partner activities) that generate qualified pipeline in the Italian market. Own the Italian Marketing Plan.
• Partner with the Sales team in Italy to align marketing activities with sales targets and account priorities (ABM approach where relevant).
• Localize and adapt regional/global campaigns, content, and messaging for the Italian audience, ensuring cultural and linguistic relevance.
• Manage the end-to-end lifecycle of local events: budget, logistics, vendor management, on-site execution, and post-event follow-up.
• Track, measure, and report on campaign performance (leads, pipeline influence, ROI) using marketing operations tools and CRM data.
• Conduct competitive intelligence and market analysis for Italy to inform positioning and campaign strategy.
• Manage the local marketing budget, ensuring efficient allocation of spend across channels and activities.
• Collaborate with Regional Marketing colleagues to share best practices and ensure consistency across Southern European markets.
• Build and maintain relationships with associations, and partner organizations to expand brand presence.

Skills

Field marketing

Demand gen

CRM platforms

Marketing automation

Project management

Analytical mindset

Travel willingness

Cross-country teamwork

Job description

About Signaturit Group, a Namirial Company

Signaturit Group, part of the Namirial group, is the European leader in secure digital transactions. Its cloud-native, unified and modular platform enables public and private organisations to manage the entire lifecycle of their digital operations: from identity verification and onboarding to electronic signatures, authentication, communications, fraud prevention, qualified archiving and electronic invoicing.

As a Qualified Trust Service Provider (QTSP) under the eIDAS Regulation, the group guarantees the highest level of legal certainty and regulatory compliance, anticipating initiatives such as eIDAS 2 and the European Digital Identity Framework (EUDI Wallet).

Following the integration of Signaturit into the Namirial Group in 2025, the company consolidates a multinational position with more than 250,000 customers, a presence in more than 90 countries, and a team of more than 1,400 employees. Headquartered in Italy and with a strong presence in Spain, France, Germany and LATAM and South-East Asia —the group combines global reach with local proximity to offer direct service to businesses and public administrations.

What you will do at Signaturit, A Namirial Company

We are looking for a Regional Marketing Specialist to lead and execute marketing programs across the Italian market, driving demand generation, brand awareness, and pipeline growth in close collaboration with Sales, Regional Marketing, and Marketing Operations. This role owns the local go-to-market execution: from planning and running third party events to localizing campaigns and tracking their impact on the sales funnel.

The ideal candidate is a hands-on marketer who thrives in a fast-paced, cross-functional environment, is comfortable working with regional and global teams, and has a strong grasp of the Italian business landscape.

You main missions are:

• Design, plan, and execute field marketing programs (events, webinars, trade shows, roundtables, partner activities) that generate qualified pipeline in the Italian market. Own the Italian Marketing Plan.

• Partner with the Sales team in Italy to align marketing activities with sales targets and account priorities (ABM approach where relevant).

• Localize and adapt regional/global campaigns, content, and messaging for the Italian audience, ensuring cultural and linguistic relevance.

• Manage the end-to-end lifecycle of local events: budget, logistics, vendor management, on-site execution, and post-event follow-up.

• Track, measure, and report on campaign performance (leads, pipeline influence, ROI) using marketing operations tools and CRM data.

• Conduct competitive intelligence and market analysis for Italy to inform positioning and campaign strategy.

• Manage the local marketing budget, ensuring efficient allocation of spend across channels and activities.

• Collaborate with Regional Marketing colleagues to share best practices and ensure consistency across Southern European markets.

• Build and maintain relationships with associations, and partner organizations to expand brand presence.

What we believe should contribute to your success in this context

• 2/4 years of experience in field marketing or demand generation, ideally in a B2B/SaaS or technology environment.

• Fluent in Italian and English required, Spanish is a plus.

• Proven track record of planning and executing marketing events and campaigns that generate measurable pipeline results.

• Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar).

• Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.

• Analytical mindset, comfortable reporting on marketing KPIs and translating data into actionable recommendations.

• Willingness to travel within Italy (and occasionally across Southern Europe) for events and customer/partner meetings.

• A proactive, collaborative attitude and comfort operating in a matrixed, multi-country organization.

Indicative Interview Process (may vary if needed, but we'll try our best to anticipate and inform):

• HR Discovery Call (30 min)

• 1st interview with our business (direct report)

• Business case

• 2nd interview with our business & business case feedback

• Online personnality assessment + Feedback Session

• Reference check

Why Join Us

• Flexible hybrid work set up

• 7€ meal Voucher

• Fixed term contract - 12 months

• Indicative salary range: Base salary: 28/33K€ depending on assessed level of autonomy.

Join Our Vision

Be part of Signaturit Group's journey to revolutionize digital transactions across Europe and beyond. We are excited to welcome fresh talent who are eager to make a meaningful impact in the digital world.

We are looking forward to meeting you!

* The use of the masculine gender has been adopted for ease of reading and is not intended to be discriminatory.