Digital Analytics Specialist

The Level Group; Milano; On-site; EUR 30,000 - 35,000; Full time

Benefits offered by this job

Lunch tickets

Company laptop

Discounts on owned brands and partners

Local perks and offers

TLG University learning opportunities

Job summary

The Level Group in Milan is seeking a Digital Analytics Specialist to drive data interpretation and advanced analytics across Marketing, Tech and UX. You will manage tracking systems, improve data quality, and translate data into hypotheses to optimize digital touchpoints.

You will build dashboards, analyze user behavior, and collaborate with Product/UX to prioritize improvements, while maintaining data literacy across teams and supporting data-driven decisions.

Qualifications

• 3+ years of experience in data analysis in marketing/e-commerce or digital environments.
• Strong command of GA4, BigQuery, GTM; familiarity with BI tools (Power BI/Looker Studio/Tableau).
• Experience translating data into actionable UX recommendations and business insights.
• Proactive, detail-oriented, able to communicate complex data to non-technical stakeholders.

Responsibilities

• Ensure data quality, consistency, and reliability across GA4, dashboards, and BI tools.
• Configure GA4 reports to analyze website performance and user interactions.
• Analyze on-site behavior (funnel drop-offs, heatmaps) and translate findings into UI/UX recommendations.
• Build and maintain customer journey maps highlighting drop-offs and conversions.
• Collaborate with Brand Marketing and Channels to set up advanced analysis frameworks.
• Develop customized dashboards with GA4 events and metrics for deep insights.
• Explore predictive models including customer segmentation using ML/statistical methods.
• Monitor GA4 tracking anomalies and support tech resolution, promote data literacy.

Skills

Data analysis

Marketing analytics

UX hypotheses

Data storytelling

Statistical methods

Collaboration with teams

Education

Data Science / Economics background

Tools

GA4

BigQuery

Google Tag Manager

Power BI

Looker Studio

Tableau

Job description

We are looking for a Digital Analytics Specialist to join our Marketing team in Milan and play a key strategic role in data interpretation and advanced analytics.

This role will work at the intersection of Marketing, Tech and UX, with the mission to ensure data accuracy, unlock actionable insights, and support data-driven decision making across channels, brand partners.

As a key analytical partner, you will manage tracking systems, improve the quality of data flows, and collaborate on advanced analysis, modeling, and visualization to optimize marketing performance and strategic outcomes. You will also translate on-site user behavior data into concrete hypotheses on user experience, partnering with the UX/Product team to prioritize improvements to our digital touchpoints.

What you'll do:

• Ensure the quality, consistency, and reliability of all collected data, and guarantee they're correctly implemented and visualized across platforms (GA4, dashboards, BI tools) and ready for reporting needs.




• Configure and maintain custom GA4 reports to analyze website performance and user interactions (e.g., scrolls, videos, wish lists, product rankings) and extract strategic insights.




• Analyze on-site behavioral data — funnel drop-offs, rage clicks, scroll depth, session recordings and heatmaps to identify friction points across the user journey, and translate findings into clear, actionable UI/UX recommendations for the Product/UX team.




• Build and maintain customer journey maps across key touchpoints, highlighting drop-off and conversion points to help prioritize experimentation and optimization efforts.




• Partner with Brand Marketing and Channels teams to set up advanced analysis frameworks and test alternative attribution models.




• Collaborate with Tech team to develop and manage customized dashboards, integrating GA4 events and performance metrics, to deliver deep insights into user journeys and conversion funnels.




• Research, propose, and contribute to the implementation of predictive models, including customer segmentation and behaviours, using machine learning and statistical algorithms.




• Monitor tracking anomalies on GA4, elevate technical issues to the Tech team, and support their resolution.




• Encourage data literacy through regular training sessions and process documentation/standardization.

What we're looking for:

• 3+ years of experience in data analysis, preferably in a marketing, e-commerce, or digital environment.




• Educational background in Data Science, Economics, Data analysis, or related fields.




• Strong command of GA4 and digital analytics tools; experience with BigQuery and Google Tag Manager is a plus.




• Familiarity with data visualization and BI tools (e.g., Power BI, Looker Studio, Tableau).




• Solid understanding of marketing performance metrics, attribution models, and user behavior analytics.




• Hands-on experience with behavioral analytics / session-recording tools, and the ability to read quantitative and qualitative signals together to form UX hypotheses.




• Proactive mindset, attention to detail, and the ability to translate complex data into actionable insights for non-technical stakeholders.




• Experience with predictive modeling, statistical methods, and machine learning techniques is highly valued.




• A collaborative, curious approach to UX and CRO comfortable partnering with Product/UX and Design teams to turn data into design recommendations, without needing to be a UX designer.




• Proficiency in Italian and English.

What we offer:

• Compensation package within a range of 30.000-35.000€, depending on experience and overall fit with the role requirements.




• Benefits: monthly lunch tickets, company laptop, discounts on our owned brands and brand partners, plus additional local perks and offers.




• Learning & Development: continuous learning opportunities through TLG University and other internal development programs.




• Workplace & People: join our young (31yo on average), international (30+ nationalities) team and grow in a dynamic, collaborative, and fast-moving environment.

At The Level Group, we believe diverse perspectives and experiences make stronger teams. We welcome applications from candidates of all backgrounds, nationalities, identities, and abilities. If you require any accommodation during the interview process, please let us know and we will be happy to support you.