Senior Digital Analytics & Conversion Growth Lead

ING Italia; Milano; In loco; EUR 35.100 - 42.900; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible Smart Working

Bonuses based on performance

Meal vouchers

Health insurance

Pension fund

Well-being program

Birthday day off

Free water & coffee

Descrizione del lavoro

ING Italia is seeking a Digital Analyst in Milan to turn use behaviour and funnel data into clear, actionable insights that drive conversion improvements across web and app channels. You will join a multidisciplinary team of analytics, performance, conversion and content specialists to scale the marketing engine quickly and sustainably.

The role blends strategic vision with hands-on action, pushing for quick wins while laying foundations for long-term growth.

Competenze

• Experience of at least 5 years in the role.
• Ability to manage critical situations through good decision-making skills.
• Degree in field Digital Marketing, Statistics, Engineering, Economics.
• Knowledge of the English language.
• Knowledge of analysis in user digital behaviour (APP/WEB).
• Knowledge of the following software: Adobe Analytics, Amplitude, Optimizely CMS, Hotjar.

Mansioni

• Acquisition funnel analysis identifying drop off points and opportunities for improvements.
• Co-hold tracking/tagging strategy through fundamentals (events, conversions) and implementation.
• Study on page user behavior preparing the session recordings hit maps click buttons to uncover friction points and usability issues.
• Translate data and behavioral insights into clear actionable recommendations for the Content Marketing Specialists.
• Partner with the performance and commercial leader to analyse paid traffic quality and its impacts on downstream conversion.
• Build and maintain recurring dashboards and reporting track funnel health and conversion KPI's over time.
• Support the design of A/B tests by providing data, data backend hypothesis and post test analysis.

Conoscenze

5+ years experience

Decision making

English language

Formazione

Degree in Digital Marketing, Statistics, Engineering, Economics

Strumenti

Adobe Analytics

Amplitude

Optimizely CMS

Hotjar

Descrizione del lavoro

ING Italia is seeking a Digital Analyst in Milan to turn use behaviour and funnel data into clear, actionable insights that drive conversion improvements across web and app channels. You will join a multidisciplinary team of analytics, performance, conversion and content specialists to scale the marketing engine quickly and sustainably.

The role blends strategic vision with hands-on action, pushing for quick wins while laying foundations for long-term growth.