App Analytics Lead: Drive Mobile Engagement & Growth

Prada Group; Milano; In loco; EUR 39.000 - 42.000; Tempo pieno

Descrizione del lavoro

Prada Group in Milan HQ seeks an App Analytics Lead to oversee mobile apps performance analytics across B2C and B2B ecosystems, driving insights to boost engagement and business impact.

You will design dashboards, conduct deep-dive analyses, and partner with Product, UX, Marketing, CRM, and Tech to translate data into actionable recommendations.

Fluency in English and Italian is essential; this role offers an international environment and opportunities for innovation.

Competenze

• 6+ years of experience in mobile app analytics.
• Proven KPI design and performance monitoring experience.
• Experience building dashboards with data visualization tools.
• Ability to translate analytics into business insights for cross-functional teams.
• Strong written and spoken English and Italian.

Mansioni

• Own and lead app performance measurement for B2C and B2B mobile experiences.
• Design and maintain dashboards to monitor acquisition, engagement, retention, and conversion.
• Conduct deep-dive analyses to identify drivers and optimization opportunities.
• Collaborate with Product, UX, Marketing, CRM, and Tech teams to turn data into recommendations.
• Lead A/B testing and experimentation to improve user experience and outcomes.
• Ensure best-in-class implementation and governance of mobile analytics tools.
• Define analytics best practices and foster a data-driven culture.
• Serve as a trusted analytics partner for both B2C and B2B stakeholders.

Conoscenze

Mobile app analytics

KPI definition & monitoring

Data visualization

Cross-functional collaboration

English & Italian fluency

A/B testing & experimentation

Strumenti

Firebase

Adobe Analytics

Adjust

AppsFlyer

Amplitude

Power BI

Looker/Tableau

Descrizione del lavoro

Prada Group in Milan HQ seeks an App Analytics Lead to oversee mobile apps performance analytics across B2C and B2B ecosystems, driving insights to boost engagement and business impact.

You will design dashboards, conduct deep-dive analyses, and partner with Product, UX, Marketing, CRM, and Tech to translate data into actionable recommendations.

Fluency in English and Italian is essential; this role offers an international environment and opportunities for innovation.