Senior Category GTM Lead for Regional Markets

adidas; Milano; On-site; EUR 44,000 - 60,000; Full time

Benefits offered by this job

Annual Bonus (15%)

Employee discounts online and instore

Employee Assistance Plan (EAP)

Welfare and Corporate benefits program

Learning and Development Opportunities

Exposure to international brand

Job summary

adidas Milano is seeking a Senior Category Manager for Running within the Go To Market team. You will execute localized GTM processes across milestones and provide assortment input to meet Zone needs.

You will be the category expert, aligned with EU and Global, and drive analytics on sell-in and sell-through while collaborating with sales and activation teams. The role requires strong numerical and analytical skills, experience in merchandising and cross-functional marketing, and fluency in

Qualifications

• 5-8 years of Merchandising Experience, cross-functional marketing and/or sales experience.
• Ideally minimum 2 years of managerial experience.
• Fluent in English (writing and verbal).
• IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced.

Responsibilities

• Contribute to the creation of Zone GTM plan for the category in alignment with line manager.
• Be the Category expert with knowledge of trends, competition, distribution, marketplace and market share.
• Download and prepare EU & Global BU material during Milestones.
• Provide input on forecasting topics and segmentation.
• Maintain analytics on sell-in and sell-through for sustainable growth.
• Ensure operational excellence for GTM topics in the Zone.
• Explore and drive business opportunities with local sales teams.
• Be the lead contact to local sales teams on range topics and concepts.
• Coordinate with Brand activation on Category GTM processes.
• Lead input into EU business opportunities for the Category.
• Manage sample orders per EU alignment and MOPS targets.
• Support local allocation split by channel if not defined by EU.
• Assist local Brand teams on promo ranges aligned with EU BU.

Skills

Pro-active mindset

Interpersonal skills

Cross-cultural collaboration

Analytical skills

Project management

Communication

Travel willingness

Category GTM knowledge

Team player

Tools

Outlook

Word

Excel

PowerPoint

Job description

adidas Milano is seeking a Senior Category Manager for Running within the Go To Market team. You will execute localized GTM processes across milestones and provide assortment input to meet Zone needs.

You will be the category expert, aligned with EU and Global, and drive analytics on sell-in and sell-through while collaborating with sales and activation teams. The role requires strong numerical and analytical skills, experience in merchandising and cross-functional marketing, and fluency in