Senior BD Manager, European Dealer Channel (Robotics)

ECOVACS EMEA; Italia; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Employee discount on ECOVACS robots

Insurance / savings plan

Public transport ticket or parking

Gym membership subsidy

Office fruit, coffee and beverages

Job summary

ECOVACS EMEA seeks a seasoned Business Development Manager to own the European dealer channel strategy for robotic lawn and pool solutions. You will lead multi-country initiatives, onboard key partners, and collaborate with Product, Marketing, and After-Sales to scale premium robotic technologies across Europe.

Ideal candidates bring 10+ years in dealer-based sales, experience with garden or pool channels, and a proven track record managing cross-border dealer networks.

Qualifications

• 10+ years in dealer-based sales or business development.
• Background in garden machinery or pool equipment dealer channels is valuable.
• Proven experience managing multi-country dealer networks in Europe.

Responsibilities

• Define and execute a multi-country dealer channel strategy for lawn and pool solutions.
• Develop dealer channel segmentation (garden specialists, forestry dealers, service providers, pool specialists).
• Adapt go-to-market approaches to different dealer realities, seasonality, and customer journeys.
• Identify and onboard strategic dealer partners and/or distributors across garden and pool channels.
• Define expansion priorities by country, region, and channel type.
• Own pricing architecture, margin models, and commercial terms for dealer channel.
• Define and monitor KPIs such as sell-in, sell-out, inventory turns, margin, and service performance.
• Work with Product, Marketing, Supply Chain, and After-Sales to ensure product launches and dealer training.
• Shape dealer-focused marketing concepts (POS, promotions, demo programs, events).
• Lead and develop Business Development Managers across regions; set objectives and coaching standards.

Skills

Dealer sales

BD leadership

European markets

Indirect sales

Team leadership

Job description

ECOVACS EMEA seeks a seasoned Business Development Manager to own the European dealer channel strategy for robotic lawn and pool solutions. You will lead multi-country initiatives, onboard key partners, and collaborate with Product, Marketing, and After-Sales to scale premium robotic technologies across Europe.

Ideal candidates bring 10+ years in dealer-based sales, experience with garden or pool channels, and a proven track record managing cross-border dealer networks.