Business Development Manager Italy – Dealer Channel (m/f/d)

Ecovacs Europe GmbH; Milano; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Employee discount on Ecovacs robots

Direct insurance/savings plan

Job ticket or free parking space

Subsidy for gym membership

Fresh fruit, coffee, water and more

Job summary

Ecovacs Europe GmbH is seeking an experienced Business Development Manager/Dealer Channel to lead the European dealer strategy for robotic lawn and pool solutions. You will define multi-country approaches, develop dealer segmentation, and drive growth across garden and pool channels.

You will onboard strategic partners, own pricing and terms, and collaborate with Product, Marketing, Supply Chain, and After-Sales to ensure launches, training, and service ecosystems.

Qualifications

• Must have extensive experience in dealer-based sales or business development.
• Experience with European dealer networks across multiple countries.
• Background in garden/outdoor power equipment or pool equipment channels.
• Strong business acumen in pricing, margins and distributor terms.

Responsibilities

• Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions.
• Develop channel segmentation: garden specialists, forestry dealers, service providers, pool specialists.
• Identify and onboard strategic dealer partners across garden and pool channels.
• Own pricing architecture, margin models and commercial terms for the dealer channel.
• Lead and develop Business Development Managers across regions.
• Shape dealer-focused marketing concepts (POS, promotions, demo programs, events).

Skills

Fluent English

Dealer channel strategy

Multi-country dealer networks

Strategic thinking

Job description

Your Responsibilities

We continue to grow and are looking for a Business Development Manager/ Dealer Channel to join our Sales team.

Role Purpose

The Business Development Manager/ Dealer Channel is responsible for the European dealer channel strategy for our robotic solutions portfolio, covering:

• Robotic Lawn Mowers sold via garden, forestry, and professional outdoor dealers
• Robotic Pool Cleaners sold via specialist pool dealers and service partners

This role defines how we build, develop, and professionalize dealer networks, drive sustainable growth, and scale premium robotic technologies across diverse European markets.

Candidates may come from either garden machinery or pool equipment dealer channels — deep expertise in one, with the ability to expand into the other.

Key Responsibilities

European Dealer Channel Strategy

• Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions.
• Develop a clear channel segmentation (garden specialists, forestry dealers, service providers, pool specialists)
• Adapt go-to-market approaches to different dealer realities, seasonality, and customer journeys.

Business Development & Expansion

• Identify and onboard strategic dealer partners and/or distributor across garden and pool channels.
• Define expansion priorities by country, region, and channel type.

Commercial Leadership

• Own pricing architecture, margin models, and commercial terms for dealer channel.
• Define and monitor KPIs such as sell-in, sell-out, inventory turns, margin, and service performance.

Cross-Functional Leadership

• Work closely with Product, Marketing, Supply Chain, and After-Sales to ensure:
  • Successful product launches
  • Dealer training & certification programs
  • Strong service ecosystems
• Shape dealer-focused marketing concepts (POS, promotions, demo programs, events).

Team Leadership

• Lead and develop Business Development Managers across regions.
• Set clear objectives, coaching standards, and performance expectations.
• Act as a role model for structured, data-driven channel management.

Your profile

Experience & Skills Required

Must-Have Experience

• 10+ years in dealer-based sales or business development
• Background in either:
  • Garden / outdoor power equipment / robotic lawn mowers
  • Pool equipment / pool robots / technical pool products
• Proven experience managing multi-country dealer networks in Europe

Core Competencies

• Deep understanding of indirect sales and dealer economics
• Strategic thinking combined with hands-on execution
• Ability to manage complexity across different dealer types and cultures

Languages & Mobility

• Fluent English (mandatory)
• At least one major European language (German, French, Italian, Spanish, Swedish, Norwegian preferred)
• Willingness to travel frequently across Europe

What we offer

• The opportunity to work independently in an experienced and highly motivated team
• An exciting position in a dynamic and fast-growing environment
• The chance to develop and implement your own ideas
• Employee discount on Ecovacs robots
• Direct insurance/savings plan
• Job ticket or free parking space
• Subsidy for gym membership
• Fresh fruit, coffee, water and more