Sales Director

XINLEI Global; Trieste/Trst; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

XINLEI Global seeks a proactive Sales Manager to drive market entry for heat pump products across Europe, including Italy. You will build distributor networks, coordinate dealer training, and support end-user sales with technical guidance.

Extensive travel is expected to establish regional service capabilities and ensure sales targets are met. The role emphasizes managing dealer relations, monitoring competition, and promoting brand visibility at local exhibitions and in alignment with EU

Competenze

• 3+ years of sales experience in the European HVAC/new energy equipment industry.
• Experience in dealer/channel development and 0-to-1 market entry.
• Familiar with EU heat pump markets, policies, subsidies and pricing structures.
• Fluent in English; willing to travel; German/French/Italian/Polish language skills are a plus.

Mansioni

• Lead start-from-scratch market entry for heat pump products in designated European regions.
• Identify and develop partnerships with heat pump distributors and HVAC channel partners.
• Design dealer recruitment, training, incentives, and performance evaluation mechanisms.
• Assist dealers in end-user sales, provide technical support and product training.
• Maintain relationships with key dealers, visit regularly, and drive annual sales targets.

Conoscenze

3+ years sales experience

Dealer/channel development

English fluent

Willing to travel

Descrizione del lavoro

Key Responsibilities

• 1. Market Development (0-to-1)
  • Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies.
  • Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc.
• 2. Dealer/Distributor Channel Development Management
  • Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.
  • Assist dealers in end-user sales conversion (residential commercial projects), providing technical support and product training.
  • Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.
• 3. Sales Target Achievement
  • Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share.
  • Monitor market competition (pricing,policies,new products),and propose localized product/pricing/promotion strategies.
• 4. Customer Service After-Sales Support
  • Utilize existing heat pump customer service resources (installer networks, after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.
  • Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers.
• 5. Brand Promotion Compliance
  • Participate in local HVAC exhibitions and industry association events to enhance brand visibility.
  • Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements.

Requirements

• 1. 3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries.
• 2. Possess existing heat pump customer service/after-sales resources (e.g., installer networks, service providers), and have a solid understanding of heat pump products.
• 3. Familiar with European heat pump markets (policies, subsidies, competitors, user habits), and proficient in dealer system development, including contract negotiation, pricing structures, rebate policies, and joint marketing.
• 4. Fluent in English, able to travel frequently. Proficiency in German, French, Italian, or Polish is a plus.