Sales Director

Xinlei Global; Savona; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

Xinlei Global is seeking a market and channel development lead to launch heat pump products across Europe. You will establish distributor networks, train partners, and drive end-user sales for residential and commercial projects.

Responsibilities include setting regional sales targets, monitoring competitors, and coordinating post-sale support. Travel across Europe is expected, with emphasis on compliance with EU regulations and subsidy programs.

Competenze

• 3+ years of sales experience in European HVAC/new energy equipment industries, with 1+ year in dealer/channel development.
• Proven track record in 0-to-1 market entry and cross-country practices across Europe.
• Experience building distributor networks and managing end-user sales support.

Mansioni

• Lead from-scratch market entry for heat pump products in Europe and develop GTM strategies.
• Develop and manage dealer/distributor channel recruitment, training and incentives.
• Forecast regional sales, create quarterly/annual plans, and monitor market share and pricing.
• Coordinate after-sales resources to resolve installation and service issues for dealers and customers.
• Promote brand at local HVAC events and ensure compliance with EU certifications and subsidy rules.

Conoscenze

Market development

Channel development

Sales management

Customer service

Brand compliance

Descrizione del lavoro

Key Responsibilities:

1. Market Development (0-to-1)

• -Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies.
• -Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc.

2. Dealer/Distributor Channel Development & Management

• -Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.
• -Assist dealers in end-user sales conversion (residential & commercial projects), providing technical support and product training.
• -Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.

3. Sales Target Achievement

• -Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share.
• -Monitor market competition (pricing,policies,new products),and propose localized product/pricing/promotion strategies.

4. Customer Service & After-Sales Support

• -Utilize existing heat pump customer service resources (installer networks, after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.
• -Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers.

5. Brand Promotion & Compliance

• -Participate in local HVAC exhibitions and industry association events to enhance brand visibility.
• -Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements.

Requirements:

• 1、3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries.
• 2、Possess existing heat pump customer service/after-sales resources (e.g., installer networks, service providers), and have a solid understanding of heat pump products.
• 3、Familiar with European heat pump markets (policies, subsidies, competitors, user habits), and proficient in dealer system development, including contract negotiation, pricing structures, rebate policies, and joint marketing.
• 4、Fluent in English, able to travel frequently. xysqume Proficiency in German, French, Italian, or Polish is a plus.