Sales Director

Xinlei Global; Belluno; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Xinlei Global seeks a seasoned sales professional to lead the 0-to-1 market entry for heat pump products across Europe, including Italy, Germany, France and Poland. You will shape go-to-market plans and build distributor networks with HVAC partners and retailers.

Responsibilities include recruiting and training dealers, enabling end-user sales, managing regional forecasts and ensuring after-sales support and EU compliance, while promoting the brand at exhibitions and events.

Competenze

• 3+ years sales experience in European HVAC or related industry.
• Proven success in 0-to-1 market entry.
• Familiar with dealer/channel development and incentives.
• Excellent knowledge of European market practices and legal environments.
• Fluent English; additional languages are a plus.

Mansioni

• Lead market entry and go-to-market strategies for heat pump products in Europe.
• Develop and manage dealer/distributor channel, training, incentives, and performance.
• Forecast regional sales and drive attainment of targets while monitoring competition.
• Coordinate after-sales support with installer networks and service providers.
• Promote brand through exhibitions and ensure EU certifications compliance.

Conoscenze

Sales experience

Dealer development

Market entry planning

English fluent

Willing to travel

Descrizione del lavoro

Key Responsibilities:

1. Market Development (0-to-1)

• -Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies.
• -Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc.

2. Dealer/Distributor Channel Development & Management

• -Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.
• -Assist dealers in end-user sales conversion (residential & commercial projects), providing technical support and product training.
• -Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.

3. Sales Target Achievement

• -Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share.
• -Monitor market competition (pricing,policies,new products),and propose localized product/pricing/promotion strategies.

4. Customer Service & After-Sales Support

• -Utilize existing heat pump customer service resources (installer networks, after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.
• -Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers.

5. Brand Promotion & Compliance

• -Participate in local HVAC exhibitions and industry association events to enhance brand visibility.
• -Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements.

Requirements:

• 1、3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries.
• 2、Possess existing heat pump customer service/after-sales resources (e.g., installer networks, service providers), and have a solid understanding of heat pump products.
• 3、Familiar with European heat pump markets (policies, subsidies, competitors, user habits), and proficient in dealer system development, including contract negotiation, pricing structures, rebate policies, and joint marketing.
• 4、Fluent in English, able to travel frequently. xysqume Proficiency in German, French, Italian, or Polish is a plus.