Sales Director

XINLEI Global; Pordenone; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

XINLEI Global is seeking a results-driven sales professional to lead market development for heat pump products across Europe, including go-to-market strategies and distributor partnerships.

Responsibilities cover recruiting and enabling dealers, achieving annual sales targets, coordinating after-sales support, and ensuring EU certifications compliance, with frequent travel and English proficiency; knowledge of German/French/Italian/Polish is a plus.

Competenze

• 3+ years of sales experience in European HVAC heat pump or related industries, including dealer/channel development.
• Proven track record in 0-to-1 market entry and cross-country business practices.
• Experience with heat pump products and after-sales resources (installer networks, service providers).
• Fluent in English; frequent travel; knowledge of German/French/Italian/Polish is a plus.

Mansioni

• Lead start-from-scratch market entry for heat pump products in Europe.
• Identify and develop partnerships with heat pump distributors and HVAC partners.
• Design dealer recruitment, training, incentives, and performance evaluation mechanisms.
• Support end-user sales in residential/commercial projects with technical assistance.
• Coordinate regional service capabilities and ensure compliance with EU certifications.

Conoscenze

Market entry

Dealer/channel development

Sales management

Customer service coordination

Fluent English

Descrizione del lavoro

Key Responsibilities

• 1. Market Development (0-to-1)
  • Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies.
  • Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc.
• 2. Dealer/Distributor Channel Development Management
  • Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.
  • Assist dealers in end-user sales conversion (residential commercial projects), providing technical support and product training.
  • Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.
• 3. Sales Target Achievement
  • Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share.
  • Monitor market competition (pricing,policies,new products),and propose localized product/pricing/promotion strategies.
• 4. Customer Service After-Sales Support
  • Utilize existing heat pump customer service resources (installer networks, after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.
  • Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers.
• 5. Brand Promotion Compliance
  • Participate in local HVAC exhibitions and industry association events to enhance brand visibility.
  • Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements.

Requirements

• 1. 3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries.
• 2. Possess existing heat pump customer service/after-sales resources (e.g., installer networks, service providers), and have a solid understanding of heat pump products.
• 3. Familiar with European heat pump markets (policies, subsidies, competitors, user habits), and proficient in dealer system development, including contract negotiation, pricing structures, rebate policies, and joint marketing.
• 4. Fluent in English, able to travel frequently. Proficiency in German, French, Italian, or Polish is a plus.