Sales Director

Xinlei Global; Palermo; In loco; EUR 70.000 - 95.000; Tempo pieno

Descrizione del lavoro

Xinlei Global is seeking a Market Development Lead to spearhead the 0-to-1 entry of heat pump products across European markets, including Germany, France, Italy, and beyond. You will design go-to-market strategies, identify and recruit distributors, and establish regional service capabilities with installers and energy agencies.

You will train dealers, support end-user sales, monitor competition, collaborate across internal teams to resolve installation issues, participate in local exhibitions,

Competenze

• 3+ years of sales experience in European HVAC or heat pump industries, with at least 1 year in dealer development.
• Experience in 0-to-1 market entry and multi-country readiness.
• Solid understanding of heat pump products and installer networks.
• Fluent in English; willingness to travel; additional EU language skills are a plus.

Mansioni

• Lead start-from-scratch market entry for heat pumps in designated European countries.
• Identify and develop partnerships with distributors and HVAC channel partners.
• Recruit, train, and incentivize dealers; enable performance evaluation.
• Support dealers in end-user sales and provide technical product training.
• Maintain dealer relationships, visit regularly, and drive annual sales targets.
• Develop regional sales forecasts and plans, owning revenue, collections, and market share.
• Monitor competition and propose localized product, pricing, and promotions.
• Leverage installer networks and energy agencies to establish regional service capabilities.
• Coordinate internal resources to resolve installation and maintenance issues.
• Promote brand at local exhibitions; ensure EU certifications and subsidy compliance.

Conoscenze

Sales experience

Dealer/channel development

English fluency

Willing to travel

European market knowledge

Descrizione del lavoro

Key Responsibilities:

• 1. Market Development (0-to-1)
• Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies.
• Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc.
• Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.
• Assist dealers in end-user sales conversion (residential & commercial projects), providing technical support and product training.
• Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.
• Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share.
• Monitor market competition (pricing, policies, new products), and propose localized product/pricing/promotion strategies.
• Utilize existing heat pump customer service resources (installer networks, after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.
• Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers.
• 5. Brand Promotion & Compliance
• Participate in local HVAC exhibitions and industry association events to enhance brand visibility.
• Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements.

Requirements:

1. 1、3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries.
2. 2、Possess existing heat pump customer service/after-sales resources (installer networks, service providers), and have a solid understanding of heat pump products.
3. 3、Familiar with European heat pump markets (policies, subsidies, competitors, user habits), and proficient in dealer system development, including contract negotiation, pricing structures, rebate policies, and joint marketing.
4. 4、Fluent in English, able to travel frequently. Xysqume Proficiency in German, French, Italian, or Polish is a plus.