Remote User Acquisition Specialist - Meta, TikTok & Google

Lever, Inc.; Italia; In loco; EUR 42.000 - 68.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote international position

Competitive compensation by location

Competitive performance-based bonus

Manage significant media budgets

Exposure to Meta, TikTok, Google

Collaboration with growth teams

Proprietary tech for performance

Annual team offsites

Remote-first cross-market work

Descrizione del lavoro

Lever, Inc., listed on behalf of a partner company, is seeking a User Acquisition Specialist based in Italy to manage and scale paid acquisition campaigns across leading platforms. You will take ownership of campaign execution, testing, optimization, and performance analysis across multiple client accounts.

Working primarily across Meta, TikTok, and Google, you will use data and creative insights to improve acquisition efficiency and scale media investment.

Competenze

• 2–4 years of paid media or user acquisition experience, agency or app business preferred.
• Strong hands-on expertise with Meta advertising.
• Experience with TikTok and Google Ads.
• Experience managing seven-figure annual media budgets.
• Strong analytical skills to interpret data and optimize.
• Knowledge of CPI, CAC, ROAS, payback and attribution.
• Excellent presentation and client meeting communication.
• Highly organized campaign management and QA discipline.
• Ability to collaborate with creative and growth teams.
• Familiarity with SKAdNetwork (SKAN), AEM, and MMPs is nice.
• Comfortable with EST working hours and international teams.

Mansioni

• Own end-to-end paid media management across Meta, TikTok, Google, and other relevant advertising platforms, including campaign setup, targeting, bidding, budgets, creative rotation, and optimization.
• Manage and optimize campaigns across multiple client accounts while maintaining a strong focus on performance, efficiency, and scalable growth.
• Monitor key acquisition and business metrics, including CPI, CAC, ROAS, payback period, retention, and other relevant performance indicators.
• Analyze campaign performance and quickly diagnose changes caused by creative fatigue, audience shifts, funnel changes, attribution challenges, or other market and campaign factors.
• Develop and execute structured testing strategies across audiences, creatives, bidding approaches, budgets, and campaign structures.
• Proactively identify opportunities to improve media efficiency, campaign performance, and the scalability of client acquisition programs.
• Maintain strong account hygiene, including naming conventions, UTM and parameter integrity, quality assurance checks, documentation, and campaign organization.
• Work closely with creative strategists and growth marketing managers to connect creative performance insights with media‑buying decisions.
• Use proprietary technology and available data to identify growth opportunities, improve decision‑making, and scale media budgets efficiently.
• Prepare clear performance insights and recommendations for clients and internal stakeholders.
• Create compelling presentations and communicate campaign performance, strategic recommendations, and growth opportunities effectively in client meetings.

Conoscenze

Paid media

Meta advertising

TikTok advertising

Google Ads

Campaign optimization

Analytics & reporting

Performance metrics

Client communication

Descrizione del lavoro

Lever, Inc., listed on behalf of a partner company, is seeking a User Acquisition Specialist based in Italy to manage and scale paid acquisition campaigns across leading platforms. You will take ownership of campaign execution, testing, optimization, and performance analysis across multiple client accounts.

Working primarily across Meta, TikTok, and Google, you will use data and creative insights to improve acquisition efficiency and scale media investment.