Remote Senior Digital Marketing Specialist — SEO & PPC
Lever, Inc.
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Vantaggi offerti da questo lavoro
Descrizione del lavoro
Lever, Inc. is seeking a Senior Digital Marketing Specialist based in Italy to drive paid search and SEO initiatives, while contributing across paid social, content, and website optimization.
You will own campaigns, tracking, and reporting, continuously testing opportunities to improve performance in a remote setup with collaboration across an international business. You’ll manage budgets, conversions, and key metrics, translating data into actionable growth strategies and lead quality
Competenze
- 5+ years of relevant digital marketing experience.
- Hands-on experience managing Google Ads campaigns with measurable ROI.
- Experience with Microsoft Ads campaigns.
- Strong experience across technical, on-page, and content SEO.
- Working knowledge of Meta Ads Manager.
- Experience with GA4, Google Tag Manager, and Google Search Console.
- Experience working with CRM databases, attribution systems, and campaign reporting.
- Strong copywriting skills across advertisements, blogs, landing pages, and social content.
- Experience maintaining and updating websites.
- Basic HTML knowledge.
Mansioni
- Manage and optimize Google Ads and Microsoft Ads campaigns with budgets against cost-per-lead and cost-per-sale targets.
- Test and refine ad copy, landing pages, bidding strategies, audiences, targeting, and other campaign variables.
- Develop and execute technical, on-page, content, and off-page SEO initiatives.
- Conduct keyword research and identify opportunities across paid and organic search.
- Maintain accurate conversion tracking, lead attribution, campaign reporting, and performance measurement.
- Monitor enquiries, conversion rates, ROAS, organic traffic, lead quality, and other key marketing metrics.
- Support paid social campaigns through Meta Ads Manager.
- Create and optimize copy for advertisements, blogs, landing pages, and organic social content.
- Maintain website content, landing pages, forms, and marketing tracking systems.
- Support website optimization and conversion rate improvement initiatives.
- Analyze campaign and website performance and translate insights into actionable recommendations.
- Connect marketing activity and performance data with lead and enrolment outcomes.
Conoscenze
Formazione
Strumenti
Descrizione del lavoro
Lever, Inc. is seeking a Senior Digital Marketing Specialist based in Italy to drive paid search and SEO initiatives, while contributing across paid social, content, and website optimization.
You will own campaigns, tracking, and reporting, continuously testing opportunities to improve performance in a remote setup with collaboration across an international business. You’ll manage budgets, conversions, and key metrics, translating data into actionable growth strategies and lead quality
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