Ralph Lauren Brand Image Specialist

BoF Careers; Lombardia; On-site; EUR 29,000 - 35,000; Full time

Benefits offered by this job

Meal vouchers €8.65/day

Job summary

Ralph Lauren Corporation seeks a VM Specialist to drive in-store VM strategy across specified regions, coordinating installations, styling, and window concepts. You will collaborate with Senior VM leadership to ensure visual excellence and consistency in line with brand standards, while supporting events and showroom activities during campaigns.

The role requires travel, strong English communication, and experience managing multiple stores with a hands-on approach to merchandising and

Qualifications

• Experience coordinating multiple stores across regions.
• Willingness to travel nationally and internationally.
• Fluent English speaking and writing.
• Proven project management and organizational skills.
• Ability to work outside standard hours, including evenings/weekends.

Responsibilities

• Execute interior changeovers with store teams per VM guidelines.
• Map floor plans, allocate product space, plan installs.
• Ensure VM concepts align with guidelines and timelines.
• Support stores with remerchandising and launches.
• Coordinate with production, props sourcing and budgets.
• Maintain weekly communication with management and store teams.
• Assist in events, press/showroom setup during campaigns.

Skills

Store coordination

Mannequin styling

VM concepts

Travel readiness

English communication

MS Office

Photoshop

Tools

Word

Excel

PowerPoint

Photoshop

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The VM Specialist is responsible for delivering the VM strategy across specified region/s to elevate the in-store customer experience. The role is responsible for in-store installations execution, rigging, styling, development and execution of windows concept, partnering with other team members and Senior Manager.

Essential Duties & Responsibilities

• Execution of all interior changeovers in collaboration with store managers, store teams and operations, embracing company VM guidelines, support in props sourcing and delivering on time for installations
• Work with Senior VM Manager on floor mapping, product assortment space allocation, install planning and calendar
• Ensure execution of all VM concepts across relevant stores in line with guidelines and timelines, through regular store visits and reporting. Ensure consistency and excellence in VM standards across the specified region/s whilst ensuring a commercial approach within the agreed band guidelines
• Be proactive in offering support to different stores for display remerchandising/changing based on product launches and business requirements. Management of multiple installations at the same time, giving support remotely to each store for a proper creative execution. Photo review process coordination with Senior VM Manager, share feedback to improve standards. Guarantee visual excellence and consistency in product display across specified region/s
• Understand regional/store needs to suggest strategies and local adaptations
• Support Senior VM Manager in adapting initial window design directives from US HQ to meet the requirements of the stores in terms of scale, product assortment etc. Support in overseeing production flow, vendors' coordination, props sourcing including i.e. wallpaper, paint, rugs, fabrics, lighting and decorative prop elements.
• Prepare product assortment and key styles to be placed in the windows, partner with Senior VM Manager for final selection
• Support in execution with production team (set builder), merchandise presentation in the windows always maintaining standards and following the agreed concept.
• Maintain communication with Senior VM Manager throughout the lifecycle of the schemes and updates on any changes. General:
• Actively participate in the timely updating of the share drive including window and interior, photo review uploads, floor plans and regional calendars
• Communicate regularly on a weekly basis with Store/Department Management, Senior VM Manager to ensure that business needs are met in the most brand-appropriate manner.
• Dedicate time in reviewing of buying, directives, product deliveries Press events & Shorwoom:
• Support Press Office and/or Marketing for special events in store as well as Showroom for set-up activities during sales campaign Backoffice/ Administration :
• Support in monthly review of creative budget with Senior VM Manager, tracking on spending, support on PO creation and flow management, updating financial tracker
• Support the Senior VM Manager in coordination of props deliveries and storage

Experience, Skills & Knowledge

• Solid prior experience in a similar role, ability to coordinate multiple stores across the assigned region/s. Proven Experience in styling of mannequins and VM.
• Availability for conducting installations outside of standard working and retail store hours (i.e. evenings/weekends).
• Availability for national and international travel
• Project Management / Organization skills: proven ability to prioritize, work to a punch list and hit tight deadlines.
• Communication skills: Demonstrated ability to communicate and negotiate effectively both in writing and in verbal conversation with peers, supervisors and direct reports in English language
• General computer proficiency including Word, Excel, Power Point, Photoshop and/or other graphic design programs is a plus.
• Fluent English language in speaking and writing
• Starting base salary equal to € 32.000 (full-time). Once the successful candidate is selected, the salary offer will be based on objective and gender-neutral criteria such as experience, skills, responsibilities, and location.
• Contractual level: CCNL Commercio - Level 3
• Meal Vouchers: €8.65/day per worked day of at least 6 hours.