Product Manager

POLIMI Graduate School of Management; Lombardia; Presencial; EUR 30.000 - 40.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Salary €30k–€40k gross annually

Performance incentives

Meal vouchers

Volunteer leave (8 hours) per year

ERGs supporting diversity and inclusio

Top Employer certified

Descripción de la vacante

POLIMI GSoM is seeking a Product Manager to join the Marketing team in Italy. The role requires developing, deploying and measuring marketing initiatives for MBA, Masters and executive open programs, while understanding B2C and B2B customer needs and translating insights into effective sales support.

You will drive multi-channel campaigns, manage product launches, and own collateral and events. A minimum of 3 years in marketing, strong data skills, and bilingual capability are essential in this

Formación

• 3+ years of marketing experience, preferably in education.
• Fluency in English and Italian.
• Ability to interpret numbers and data.
• Strong communication and presentation skills.
• Familiarity with CRM (Dynamics 365) and BI software.
• Proficient in Excel/Word/PowerPoint.

Responsabilidades

• Develop a marketing plan for sales and marketing teams, including product positioning and USP.
• Drive product and brand awareness in higher education in Italy and internationally.
• Design and launch new products, plan and manage launches.
• Plan communications around program events to boost enrollment.
• Deliver multi-channel marketing communications and manage CRM campaigns.
• Gather market intelligence and standardize processes for products.
• Analyze market data and translate into action plans to boost performance.
• Design go-to-market strategies and pricing/promotions for products.
• Track product performance via dashboards from lead to enrollment.
• Own all product collateral and coordinate with sales and vendors.

Conocimientos

Marketing

Data analysis

Communication

CRM usage

BI tools

Excel

Educación

Bachelor's degree in a relevant field

Herramientas

Dynamics 365 CRM

Power BI

Excel

PowerPoint

Descripción del empleo

POLIMI GSoM is a leading institution in management education, both in Italy and internationally. We offer a portfolio of more than 40 master's programs, over 300 programs for managers, executives, and professionals, as well as customized learning solutions for organizations.

THE ROLE

We are looking for a Product Manager to join our Marketing team.

The Product Manager is responsible for creating, deploying, tracking and measuring marketing initiatives and strategies for MBA, Masters and executive open programs.

He or she will conceive and develop plans for innovative marketing programs that drive customer demand.

The Product Manager will be the expert in understanding B2C and B2B customers, their needs, how they select the products they adopt and use, and their buying patterns—and will effectively transfer that knowledge to the sales channel.

HOW YOU CAN MAKE A DIFFERENCE

In this role, you will:

• Develop a comprehensive marketing plan for sales and marketing teams including product positioning and communicate the Unique Selling Proposition.
• Drive product and brand awareness in the higher education market in Italy and internationally.
• Design and implement new products, plan and manage their launches driving momentum ahead of product launches.
• Plan and deliver effective communication around the program events organized by the recruiting team to boost the number of both online and face-to-face participants.
• Plan and deliver mass market multi-channel communication, including DEM and instant messaging, through marketing automation tools and CRM to keep our prospects fully engaged and support lead conversion.
• Gather market intelligence information, product and customer data from well-known sources and standardize methodology and processes that need to apply to many products.
• Analyze market data on competitors, segments and verticals and translate information into an action plan to boost product performance.
• Design and execute go-to-market strategies, focusing on the segmentation of the market to be addressed for either single product or groups of products, as well as product positioning, pricing and promotion through traditional, digital, social channels.
• Look for new innovative ways to message and deliver existing and new programs.
• Analyze product P&L to evaluate the feasibility and priority of marketing actions.
• Own all product collaterals including brochures, web pages, DEMs (Direct Email Marketing) interacting with Salespeople and Marketing vendors to make them happen.
• Effectively track and measure product performance via regular monitoring and data dashboards throughout the entire enrollment funnel: from lead generation to final enrollment.
• Design and implement surveys to discover customers’ preferences, satisfaction and decision-making criteria.
• Manage internal and external marketing vendors and suppliers.

WHAT COULD MAKE YOU THE RIGHT PERSON

• Minimum 3 years of Marketing experience, preferably in the Education sector;
• Fluency in English and Italian;
• Ability to interpret numbers and data;
• Strong communication and presentation skills;
• Familiarity with CRM (preferably Microsoft Dynamics 365) and business Intelligence software and databases;
• Strong knowledge of Excel, Word and PowerPoint;
• Experience or strong willing to bring content-based learning solutions to market
• Customer-focused; ability to create successful products by determining customer needs and challenges and translating those into a strong and proven product and value story for the market.
• Possess solid understanding of financial and business metrics, including P&L statements, conversion rates, market share, gross margin, customer satisfaction, and repurchasing rates.
• Ability to champion and execute market-oriented new and innovative approaches, ideas, methods, processes, products and services

WHY JOIN US

What We Offer

• Salary range approximately between €30,000 and €40,000 gross annual salary;
• Performance incentives, corporate welfare benefits, and meal vouchers;
• 8 hours of paid volunteering leave per year;
• Active Employee Resource Groups (ERGs) supporting diversity and inclusion;
• Top Employer certified company;

WHAT MAKES THIS OPPORTUNITY MORE THAN A JOB

Your Impact

You will support the promotion of MBA, Master's and Executive Education programs, helping professionals and organizations develop the skills they need to shape their future.

By transforming data, insights and customer needs into engaging and effective experiences, you will help attract and guide talented individuals from around the world throughout their personal and professional development journey. Every project you lead will have a tangible impact on the growth of individuals, organizations and the global management community.

Our Commitment to Inclusion

We are committed to creating a welcoming and inclusive workplace where every individual feels valued regardless of gender, age, background, orientation, or ability. We believe diversity is a fundamental strength and a driver of growth.