Product Marketing Manager

PROMETEON TYRE GROUP; Lombardia; Hybrid; EUR 68,000 - 83,000; Full time

Benefits offered by this job

Hybrid work model

Learning & development

Gym access

Multicultural environment

Job summary

Prometeon Tyre Group in Milan is seeking a Product Marketing Manager to drive the strategy, development and lifecycle management of the Truck & Bus tyre portfolio. You will work cross-functionally with R&D, Sales, Supply Chain and Quality to translate market insights into compelling products and go-to-market initiatives.

The role blends market intelligence, product development and business strategy, requiring strong analytical skills, project leadership and fluency in Italian and English.

Qualifications

• Master's degree in Engineering, Economics, Marketing, Business Management or related field.
• Proven experience in Product Marketing, Product Management or Portfolio Management in Automotive, Mobility or Industrial B2B.
• Approximately 10 years of experience in Automotive industry, preferably tyre sector.
• Strong understanding of market analysis, product strategy and lifecycle management.
• Excellent cross-functional collaboration with international stakeholders.
• Advanced proficiency in Excel and reporting tools.

Responsibilities

• Drive development and evolution of Truck & Bus tyre portfolio and identify market opportunities.
• Define product roadmaps, portfolio priorities and value propositions.
• Support portfolio optimization through product introductions, upgrades and rationalization.
• Analyze market dynamics, customer feedback and competitor activities to identify growth opportunities.
• Develop business cases, volume forecasts and performance assessments.
• Lead lifecycle management and go-to-market execution including launches and phase-outs.

Education

Master's Degree in Engineering, Economics, Marketing, Business Management

Tools

Excel

Reporting tools

Job description

Established in 2017 as a Pirelli spin-off, Prometeon Tyre Group is the only tyre manufacturer that focuses entirely on the Industrial, namely transport of goods and people, Agro and Off the Road (OTR) sectors.

With a more than 8,000 employees across 30 nationalities, 4 manufacturing sites, 4 R&D centers and a commercial presence spanning 160 countries in 5 continents, the Company is the trusted partner for everyone who demands high-quality industrial tyres with a special focus on performance and sustainability

About the role

We are looking for a Product Marketing Manager to join our team in Milan and drive the strategy, development and lifecycle management of our Truck & Bus tyre portfolio.

This role sits at the crossroads of market intelligence, product development and business strategy, transforming customer needs and market insights into innovative products and successful go-to-market initiatives. Working closely with international stakeholders across R&D, Sales, Supply Chain, Manufacturing and Quality, you will play a key role in shaping the future of our product offering and strengthening our competitive position in the market.

If you are passionate about combining market understanding, technical products and strategic decision-making, and you enjoy influencing cross-functional teams in a dynamic international environment, this could be the right opportunity for you.

Key Responsibilities

• Drive the development and evolution of the Truck & Bus tyre portfolio, identifying market opportunities, customer needs and competitive trends.
• Define product roadmaps, portfolio priorities and value propositions, ensuring alignment with business objectives and market expectations.
• Support portfolio optimization initiatives through product introductions, upgrades and rationalization activities.

Market Intelligence & Business Planning

• Analyze market dynamics, customer feedback and competitor activities to identify growth opportunities and strategic priorities.
• Develop business cases, volume forecasts and performance assessments to support investment and product decisions.
• Monitor portfolio performance and recommend actions to maximize competitiveness and profitability.
• Define and maintain product marketing specifications, translating market requirements into clear development targets.
• Collaborate closely with R&D teams throughout the product development process, ensuring solutions meet customer and market expectations.
• Support product validation activities, leveraging market insights and customer feedback to guide decision-making.

Product Lifecycle & Go-to-Market Execution

• Lead key lifecycle management activities, coordinating product launches, upgrades and phase-out initiatives.
• Ensure alignment between product strategy, operational readiness and commercial objectives.
• Support the development of product positioning, launch materials and communication assets to drive successful market introduction.

Cross-Functional Collaboration & Stakeholder Management

• Act as a key interface between Sales, Trade Marketing, R&D, Supply Chain, Manufacturing, Quality and Certification teams.
• Facilitate alignment across functions to ensure effective execution of product strategies and business priorities.
• Provide product expertise and strategic recommendations to support commercial and operational decision‑making.

Requirements

• Master's Degree in Engineering, Economics, Marketing, Business Management or a related field.
• Proven experience in Product Marketing, Product Management or Portfolio Management, ideally within the Automotive, Mobility or Industrial B2B sectors.
• Approximately 10 years of experience in the Automotive industry, preferably including exposure to the tyre sector.
• Strong understanding of market analysis, product strategy and lifecycle management.
• Strong understanding of Truck & Bus products, market dynamics and portfolio management.
• Proven ability to manage cross-functional projects and collaborate with international stakeholders.
• Strong analytical skills, with experience in forecasting, competitive benchmarking and data‑driven decision making.
• Advanced proficiency in Excel and reporting tools.
• Previous experience in team coordination and stakeholder management.
• Professional proficiency in Italian and English.
• Experience in the tyre industry, Sales or R&D is considered a plus.
• Proactive mindset, strong ownership and ability to manage multiple priorities in a dynamic environment.

What we offer:

• Hybrid working model (up to 10 days per month of smart working).
• Continuous learning and development opportunities.
• Access to the company gym.
• Dynamic, innovative and multicultural environment.

Compensation Package

• The employment contract will be regulated by "CCNL Gomma Plastica"
• The gross annual base salary (RAL) offered will be no less than € 75.000,00
• The final offer will be determined based on objective criteria, including relevant qualifications, professional experience, role‑related skills, competencies and internal equity.
• The position's compensation package also includes a variable component and a competitive welfare and benefits offer. Further details will be provided at a later stage and will be subject to the applicable Company policies.

All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, marital status, national origin or ancestry, age, disability or any other criteria.

WE MOVE GOODS, WE MOVE PEOPLE, WE MOVE EMOTIONS