Marketing Product Manager - Higher Ed (MBA Programs)

POLIMI Graduate School of Management; Lombardia; On-site; EUR 30,000 - 40,000; Full time

Benefits offered by this job

Salary €30k–€40k gross annually

Performance incentives

Meal vouchers

Volunteer leave (8 hours) per year

ERGs supporting diversity and inclusio

Top Employer certified

Job summary

POLIMI GSoM is seeking a Product Manager to join the Marketing team in Italy. The role requires developing, deploying and measuring marketing initiatives for MBA, Masters and executive open programs, while understanding B2C and B2B customer needs and translating insights into effective sales support.

You will drive multi-channel campaigns, manage product launches, and own collateral and events. A minimum of 3 years in marketing, strong data skills, and bilingual capability are essential in this

Qualifications

• 3+ years of marketing experience, preferably in education.
• Fluency in English and Italian.
• Ability to interpret numbers and data.
• Strong communication and presentation skills.
• Familiarity with CRM (Dynamics 365) and BI software.
• Proficient in Excel/Word/PowerPoint.

Responsibilities

• Develop a marketing plan for sales and marketing teams, including product positioning and USP.
• Drive product and brand awareness in higher education in Italy and internationally.
• Design and launch new products, plan and manage launches.
• Plan communications around program events to boost enrollment.
• Deliver multi-channel marketing communications and manage CRM campaigns.
• Gather market intelligence and standardize processes for products.
• Analyze market data and translate into action plans to boost performance.
• Design go-to-market strategies and pricing/promotions for products.
• Track product performance via dashboards from lead to enrollment.
• Own all product collateral and coordinate with sales and vendors.

Skills

Marketing

Data analysis

Communication

CRM usage

BI tools

Excel

Education

Bachelor's degree in a relevant field

Tools

Dynamics 365 CRM

Power BI

Excel

PowerPoint

Job description

POLIMI GSoM is seeking a Product Manager to join the Marketing team in Italy. The role requires developing, deploying and measuring marketing initiatives for MBA, Masters and executive open programs, while understanding B2C and B2B customer needs and translating insights into effective sales support.

You will drive multi-channel campaigns, manage product launches, and own collateral and events. A minimum of 3 years in marketing, strong data skills, and bilingual capability are essential in this