Media, Programmatic & Social Media Manager

Sisal Italia S.p.A.; Milano; In loco; EUR 53.000 - 69.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal allowance

Supplemental Health Insurance

Well-Being Support

Learning & Development

Parental Leave Packages

Volunteering during working hours

Descrizione del lavoro

Flutter SEA in Milano, Italy is seeking a Media, Programmatic & Social Media Manager to transform business objectives into high-performing media strategies. You will own omnichannel media planning, budget allocation, and cross-functional alignment with product launches.

You will lead the Social Media roadmap, oversee programmatic and performance ecosystems, and manage agencies to ensure flawless execution. Fluency in Italian and English is required.

Competenze

• 5+ years in media planning, programmatic buying, and social media management.
• Strategic, autonomous thinker with multi-channel execution experience.
• Strong analytical skills and ability to present insights to leadership.

Mansioni

• Shape omnichannel media strategy and allocate budgets across Digital, Programmatic, Paid Social, and Traditional Media.
• Lead Social Media roadmap, content strategy, community management and paid amplification.
• Own Programmatic ecosystem including DSP selection, audience targeting and bidding data.
• Collaborate with Creative, Brand, Data and E-commerce teams on launches and priorities.
• Manage agencies to ensure high-quality deliverables within deadlines.
• Set KPIs, build dashboards, and translate analytics into senior leadership insights.
• Oversee budget management and ensure alignment with financial guidelines.

Conoscenze

Media planning

Programmatic buying

Social media management

Analytics

Stakeholder communication

Budget management

Italian language

English language

Formazione

Degree in Marketing or Analytics

Strumenti

DMPs

DSPs

Google Marketing Platform

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Descrizione del lavoro

Media, Programmatic & Social Media Manager

Location: Milano, Roma, Porcari (LU)

About us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

What you’ll do

In this role, you will operate with a high degree of autonomy, transforming business objectives into high-performing media strategies and scaling your leadership as our digital footprint expands.

• Shape the omnichannel media strategy, defining the budget allocation and channel mix (Digital, Programmatic, Paid Social, and Traditional Media) to maximize ROI and brand awareness.
• Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across all platforms, ensuring alignment with brand identity.
• Own the Programmatic and performance ecosystem, independently overseeing DSP selection, audience targeting, and real-time bidding data to optimize campaign efficiency.
• Drive cross-functional collaboration with internal teams (Creative, Brand, Data, and E-commerce) to align media outputs with product launches and business priorities.
• Manage agency relationships, leading media, creative, and tech agencies to ensure flawless execution and high-quality deliverables within deadline.
• Pioneer data-driven optimization, setting up KPIs, building performance dashboards, and translating complex analytics into actionable insights for senior leadership.
• Oversee budget management, independently tracking media investments, negotiating agency fees, and ensuring total alignment with financial guidelines.

What you’ll bring

• Proven experience (5+ years preferred) in media planning, programmatic buying, and social media management, either agency-side or in-house.
• Autonomous strategic thinking, with a track record of building and executing complex multi-channel media strategies from scratch.
• Deep technical knowledge of the programmatic landscape (DMPs, DSPs, Google Marketing Platform) and major Paid Social tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
• Strong analytical mindset, with advanced skills in turning data (Google Analytics, attribution models) into clear business recommendations.
• Excellent communication and influencing skills, capable of confidently defending media choices and presenting insights to senior stakeholders.
• Problem-solving agility, with the ability to manage multiple high-budget campaigns simultaneously in a fast-paced environment.
• Fluency in Italian and English (both written and verbal).

Educational background

Degree in Marketing, Data Analytics, Communication, or related fields.

Why choose us

A dynamic environment within the world’s largest online gaming group. Opportunities for learning, growth and cross-country collaboration.

Choose us also for

An inclusive work culture and access to our Diversity & Inclusion initiatives.

• Meal allowance.
• Supplemental Health Insurance.
• Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.
• Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).
• Parental Leave Packages offering additional financial and practical support.
• Volunteering during working hours.

Base pay hiring range for this role in Italy €53.300 - €69.400 gross per year,under the collective agreement Commercio e Terziario level Quadro. This is our standard pay guide for the role and location;any offer made will reflect your experience, skills andinterview assessment, and will ordinarily fall within thisrange.

Additional reward elements (benefits and/or incentives)may apply depending on the role and location.

Much more about us: Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside. Reviews and comments from our Glassdoor and Indeed pages. Put yours!

Equal Opportunity and Inclusion

Equal Opportunity Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

Join us and grow your career with Flutter!