MEDIA STRATEGIST – Grow into Retail Media

Delonghi; Puglia; Presencial; EUR 55 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Wellbeing initiatives

Flexible work hours

Remote work options

Health insurance

Company restaurant

Discounts and partnerships

Resumo da oferta

Delonghi cerca un professionista senior nel Paid Media per guidare campagne retail europee e ottimizzare la spesa pubblicitaria. Il ruolo collega marketing di performance e vendite, collaborando con i principali retailer e traducendo dati in azioni concrete.

Si richiede almeno 4+ anni di esperienza in campagne Paid Media, mentalità analitica, eccellente padronanza di Excel/Google Sheets e Looker, nonché fluent English. Il ruolo offre opzioni di lavoro remoto e un focus su ROI e quota di mercato.

Qualificações

• 4+ anni di esperienza in campagne Paid Media.
• Mentalità analitica forte.
• Conoscenza avanzata di Excel/Google Sheets e Looker.
• Fluenza professionale in inglese (altre lingue sono un plus).
• Esperienza comprovata nella gestione di campagne ad alto budget.

Responsabilidades

• Gestione end-to-end di campagne di retail media in Europa (Sponsored Products, Display, Video).
• Sviluppare ed eseguire piani media personalizzati per retailer come MediaMarkt, Currys, Argos, Unieuro.
• Gestione del budget per raggiungere ROAS e obiettivi di quota di mercato.
• Monitoraggio quotidiano delle prestazioni e test A/B di offerti, keyword e creatività.
• Tradurre i dati in insights azionabili; fornire deep-dive settimanali/mensili.
• Rifare da punto di contatto tecnico per team di trade marketing locali e reti/aggregatori.

Conhecimentos

Paid media campaigns

Analytical mindset

Excel/Google Sheets

Looker

Fluency in English

Budget management

Ferramentas

Looker

Excel

Google Sheets

Descrição da oferta de emprego

Overview

In this hands-on role, you will drive European retail media campaigns for a global advertiser, acting as the engine behind wining the digital shelf and ROI. You’ll bridge performance marketing with commercial sales, collaborating with top retailers to craft tailored plans and optimize spend. You’ll learn Retail Media in depth, shaping the roadmap with the Head of Paid Media and influencing digital transformation. This is a data-driven, cross-functional position with measurable impact.

Retribuzione / Benefits

• Wellbeing initiatives
• Flexible work hours
• Remote work options
• Health insurance
• Company restaurant
• Discounts and partnerships

Responsabilità

• End-to-end management of retail media campaigns across major European retailers (Sponsored Products, Display, Video)
• Develop and execute bespoke media plans for retailers such as MediaMarkt, Currys, Argos, Unieuro
• Budget management to hit ROAS and market share targets
• Daily performance monitoring and A/B testing of bids, keywords, and creatives
• Translate data into actionable insights; provide weekly/monthly performance deep-dives and summaries
• Serve as technical point of contact for local trade marketing teams and external retail media networks/aggregators

Requisiti fondamentali

• 4+ years of experience in Paid Media campaigns
• Strong analytical mindset
• Advanced knowledge of Excel/Google Sheets, Looker
• Full professional fluency in English (other languages a plus)
• Proven track record of managing high-budget campaigns

• Stakeholder collaboration
• Analytical thinking
• Proactivity and learning mindset
• Excel/Google Sheets
• Looker
• Experience with retail media platforms (Sponsored Products, Display, Video)