Media Strategist – Grow Into Retail Media

Delonghi; Perugia; Remote; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Health insurance

Company restaurant

Discounts and partnerships

Remote work options

Job summary

De’Longhi is seeking a proactive Media Strategist to grow into Retail Media in Perugia, Umbria, Italy. You will drive end-to-end campaigns across major European retailers, optimize spend to hit ROAS targets, and translate performance data into actionable insights.

You will collaborate with local trade marketing teams, manage budgets, and leverage Excel/Looker to optimize bids and creatives. English fluency is required; Italian market knowledge is a plus.

Qualifications

• 4+ years of Paid Media campaign experience with a track record of scale and ROAS improvements.
• Strong analytical mindset and data-driven decision making.
• Fluent English both written and spoken; other languages are a plus.
• Experience with retail media platforms (Sponsored Products, Display, Video).
• Excellent collaboration with stakeholders and cross-functional teams.

Responsibilities

• End-to-end management of retail media campaigns across major European retailers.
• Develop and execute bespoke media plans for retailers like MediaMarkt, Currys, Argos, Unieuro.
• Budget management to hit ROAS and market share targets.
• Daily performance monitoring and A/B testing of bids, keywords, and creatives.
• Translate data into actionable insights; provide weekly/monthly performance deep-dives.
• Serve as technical point of contact for local trade marketing teams and external networks.

Skills

Paid Media

Analytics

Budget management

Stakeholder collaboration

Excel/Google Sheets

Looker

English fluency

Proactivity

Retail media platforms

Tools

Excel/Google Sheets

Looker

Job description

In this hands‑on role, you will drive European retail media campaigns for a global advertiser, acting as the engine behind wining the digital shelf and ROI. You’ll bridge performance marketing with commercial sales, collaborating with top retailers to craft tailored plans and optimize spend. You’ll learn Retail Media in depth, shaping the roadmap with the Head of Paid Media and influencing digital transformation. This is a data‑driven, cross‑functional position with measurable impact.

• Remote work options
• Health insurance
• Company restaurant
• Discounts and partnerships
• End-to-end management of retail media campaigns across major European retailers (Sponsored Products, Display, Video)
• Develop and execute bespoke media plans for retailers such as MediaMarkt, Currys, Argos, Unieuro
• Budget management to hit ROAS and market share targets
• Daily performance monitoring and A/B testing of bids, keywords, and creatives
• Translate data into actionable insights; provide weekly/monthly performance deep‑dives and summaries
• Serve as technical point of contact for local trade marketing teams and external retail media networks/aggregators
• 4+ years of experience in Paid Media campaigns
• Strong analytical mindset
• Advanced knowledge of Excel/Google Sheets, Looker
• Full professional fluency in English (other languages a plus)
• Proven track record of managing high‑budget campaigns
• Stakeholder collaboration
• Analytical thinking
• Proactivity and learning mindset
• Excel/Google Sheets
• Looker
• Experience with retail media platforms (Sponsored Products, Display, Video)

MEDIA STRATEGIST – Grow into Retail Media perugia, umbria, it