Media Strategist

Delonghi; Puglia; On-site; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Dynamic environment

Growth opportunities

Work-life balance

Partnerships and shopping programs

Job summary

Delonghi is seeking a hands-on, data-driven Media Strategist to lead Retail Media across Europe, coordinating campaigns with major retailers like MediaMarkt, Currys, Argos, Unieuro and Darty. You will bridge performance marketing and commercial sales to win the digital shelf and deliver measurable ROI.

The role emphasizes end-to-end campaign management, budget optimization for ROAS, daily bid and creative testing, and providing weekly performance insights to the Head of Paid Media.

Qualifications

• 3–5 years in Paid Media campaigns.
• 7+ years in marketing/media roles.
• Advanced knowledge of Excel/Google Sheets and Looker.
• Full professional fluency in English; other languages a plus.
• Proven track record of managing high-budget campaigns.

Responsibilities

• End-to-end management of retail media campaigns across major European retailers.
• Develop and implement bespoke media plans for partners aligned with peaks and launches.
• Manage and allocate budgets to hit ROAS and market share targets.
• Daily monitoring and A/B testing of bids, keywords and creatives.
• Provide weekly/monthly performance insights to Head of Paid Media.
• Serve as technical point of contact for local trade marketing teams and networks.

Skills

Paid media campaign management

Analytical mindset

Stakeholder collaboration

Growth mindset

English fluency

Tools

Excel

Looker

Google Sheets

Job description

Hands-on, data-driven Media Strategist to drive Retail Media across Europe, acting as the engine for retail plans with partners like MediaMarkt, Currys, Argos, Unieuro, and Darty. You will bridge performance marketing and commercial sales to win the digital shelf and deliver measurable ROI. A learning path will be created to deepen Retail Media expertise within a global team. You’ll shape the roadmap and contribute to the company’s digital transformation in the retail media space.

• Dynamic environment
• Growth opportunities
• Work-life balance
• Partnerships and shopping programs
• End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers
• Develop and implement bespoke media plans for partners aligned with seasonal peaks and product launches
• Manage and allocate retail media budgets to hit ROAS and market share targets
• Daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility and conversion
• Provide reporting and insights with weekly/monthly performance deep-dives and summaries to Head of Paid Media
• Serve as the technical point of contact for local trade marketing teams and external retail media networks/aggregators
• 3–5 years in Paid Media campaigns; 7+ years in marketing/media roles
• Strong analytical mindset
• Interested in Retail Media
• Advanced knowledge of Excel/Google Sheets, Looker
• Full professional fluency in English; other languages a plus
• Proven track record of managing high-budget campaigns
• Analytical thinking
• Stakeholder collaboration
• Growth mindset
• Excel/Google Sheets
• Looker