Media Strategist – Grow Into Retail Media

Delonghi; Lombardia; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Remote work options

Health insurance

Company restaurant

Discounts and partnerships

Job summary

Delonghi is seeking a Media Strategist to lead end-to-end European retail media campaigns for a global advertiser. You will bridge paid media with commercial sales, optimize spend across major retailers, and drive ROAS for a growing portfolio of brands.

The role emphasizes data-driven decision-making, weekly performance deep-dives, and close collaboration with trade marketing teams. You will leverage Excel, Google Sheets, and Looker to deliver insights and opportunities.

Qualifications

• 4+ years of experience in Paid Media campaigns.
• Strong analytical mindset.
• Advanced knowledge of Excel/Google Sheets, Looker.
• Fluent in English (other languages a plus).

Responsibilities

• End-to-end management of retail media campaigns across major European retailers (Sponsored Products, Display, Video).
• Budget management to hit ROAS and market share targets.
• Daily performance monitoring and A/B testing of bids, keywords, and creatives.
• Translate data into actionable insights; provide weekly/monthly performance deep-dives and summaries.
• Serve as technical point of contact for local trade marketing teams and external retail media networks/aggregators.

Skills

Paid media campaigns

Analytical thinking

Stakeholder collaboration

Proactivity

Learning mindset

Tools

Excel

Google Sheets

Looker

Job description

In this hands-on role, you will drive European retail media campaigns for a global advertiser, acting as the engine behind wining the digital shelf and ROI. You’ll bridge performance marketing with commercial sales, collaborating with top retailers to craft tailored plans and optimize spend. You’ll learn Retail Media in depth, shaping the roadmap with the Head of Paid Media and influencing digital transformation. This is a data-driven, cross-functional position with measurable impact.

• Remote work options
• Health insurance
• Company restaurant
• Discounts and partnerships
• End-to-end management of retail media campaigns across major European retailers (Sponsored Products, Display, Video)
• Develop and execute bespoke media plans for retailers such as MediaMarkt, Currys, Argos, Unieuro
• Budget management to hit ROAS and market share targets
• Daily performance monitoring and A/B testing of bids, keywords, and creatives
• Translate data into actionable insights; provide weekly/monthly performance deep-dives and summaries
• Serve as technical point of contact for local trade marketing teams and external retail media networks/aggregators
• 4+ years of experience in Paid Media campaigns
• Strong analytical mindset
• Advanced knowledge of Excel/Google Sheets, Looker
• Full professional fluency in English (other languages a plus)
• Proven track record of managing high-budget campaigns
• Stakeholder collaboration
• Analytical thinking
• Proactivity and learning mindset
• Excel/Google Sheets
• Looker
• Experience with retail media platforms (Sponsored Products, Display, Video)

MEDIA STRATEGIST – Grow into Retail Media milano, lombardia, it