Media Strategist

Delonghi

Rovigo

On-site

EUR 45,000 - 75,000

Full time

2 days ago
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Benefits offered by this job

Dynamic environment
Growth opportunities
Work-life balance
Partnerships and shopping programs
End-to-end campaign ownership

Job summary

Delonghi is seeking a hands-on, data-driven Media Strategist to drive Retail Media across Europe. You will lead end-to-end campaigns with major retailers, bridging performance marketing and commercial sales to maximize ROAS and market share.

A learning path will be created to deepen Retail Media expertise within a global team. You will own planning, bidding optimization, and reporting, collaborating with trade marketing and analytics teams.

Qualifications

  • 3–5 years in Paid Media campaigns
  • 7+ years in marketing/media roles
  • Strong analytical mindset
  • Proven track record of managing high-budget campaigns
  • Fluency in English; other languages a plus

Responsibilities

  • End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers
  • Develop and implement bespoke media plans for partners aligned with seasonal peaks and product launches
  • Manage and allocate retail media budgets to hit ROAS and market share targets
  • Daily monitoring and A/B testing of bids, keywords, and creative assets
  • Provide reporting and insights with weekly/monthly performance deep-dives

Skills

Paid media campaigns
Analytical mindset
Stakeholder collaboration
Growth mindset
Excel/Google Sheets
Looker
English fluency

Tools

Looker
Excel/Google Sheets

Job description

Hands-on, data-driven Media Strategist to drive Retail Media across Europe, acting as the engine for retail plans with partners like MediaMarkt, Currys, Argos, Unieuro, and Darty. You will bridge performance marketing and commercial sales to win the digital shelf and deliver measurable ROI. A learning path will be created to deepen Retail Media expertise within a global team. You’ll shape the roadmap and contribute to the company’s digital transformation in the retail media space.

  • Dynamic environment
  • Growth opportunities
  • Work-life balance
  • Partnerships and shopping programs
  • End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers
  • Develop and implement bespoke media plans for partners aligned with seasonal peaks and product launches
  • Manage and allocate retail media budgets to hit ROAS and market share targets
  • Daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility and conversion
  • Provide reporting and insights with weekly/monthly performance deep-dives and summaries to Head of Paid Media
  • Serve as the technical point of contact for local trade marketing teams and external retail media networks/aggregators
  • 3–5 years in Paid Media campaigns; 7+ years in marketing/media roles
  • Strong analytical mindset
  • Interested in Retail Media
  • Advanced knowledge of Excel/Google Sheets, Looker
  • Full professional fluency in English; other languages a plus
  • Proven track record of managing high-budget campaigns
  • Analytical thinking
  • Stakeholder collaboration
  • Growth mindset
  • Excel/Google Sheets
  • Looker
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