Strategic Media Planner & Campaign Architect

Max Mara Fashion Group; Reggio Emilia; On-site; EUR 36,000 - 56,000; Full time

Job summary

Max Mara Fashion Group is seeking a Media Planner to support the Media Manager and Media Coordinator in strategizing and executing advertising campaigns. The role involves selecting optimal channels based on KPI structures, ensuring guideline compliance, and coordinating creative production for campaigns across offline and online channels.

The candidate will monitor campaign performance, analyze results using GA4, and contribute to the brand's institutional communications while aligning with the

Qualifications

• 3–4 years of experience in media planning or related roles.
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads and Pinterest Ads.
• Strong ability to analyze campaign data using Google Analytics 4 and derive actionable insights.

Responsibilities

• Plan advertising campaigns and select the most suitable channels based on KPI-driven analyses.
• Ensure all media planning activities comply with brand guidelines.
• Support offline and online institutional communication planning.
• Coordinate setup and production of campaign creatives.
• Monitor and measure campaign performance to achieve brand objectives.
• Collaborate with team to innovate and improve efficiency.

Skills

Media planning

Campaign performance analysis

Channel optimization

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Pinterest Ads

Google Analytics 4

Job description

Max Mara Fashion Group is seeking a Media Planner to support the Media Manager and Media Coordinator in strategizing and executing advertising campaigns. The role involves selecting optimal channels based on KPI structures, ensuring guideline compliance, and coordinating creative production for campaigns across offline and online channels.

The candidate will monitor campaign performance, analyze results using GA4, and contribute to the brand's institutional communications while aligning with the