Brand Communication Specialist

Max Mara Fashion Group; Reggio Emilia; On-site; EUR 32,000 - 52,000; Full time

Job summary

SmartRecruiters, Inc. is looking for a Brand Communication Specialist to ensure a consistent brand presence across online, offline and retail touchpoints.

You will translate the brand strategy into content and initiatives aligned with identity, and oversee editorial activities across channels to maintain tone, voice and overall expression. Responsibilities include monitoring the brand presence, coordinating collaborators, and promoting sustainable development while leveraging digital tools to

Qualifications

• 2–3 years of experience in a similar role.
• Strong organizational and priority-management skills.
• Fluent English (B2/C1); knowledge of Spanish and/or French is a plus.
• Good knowledge of digital/reporting tools and light graphic design.

Responsibilities

• Ensure brand consistency by translating strategy into aligned content and initiatives.
• Oversee development and implementation of brand content across channels.
• Monitor brand presence across online, offline and retail touchpoints.
• Coordinate and verify activities of collaborators and consultants involved in campaigns.
• Promote sustainable development practices within brand activities.

Skills

Brand management

Content development

Editorial planning

Digital literacy

Canva

Figma

Fluent English

Tools

Canva

Figma

Job description

The Brand Communication Specialist is responsible for monitoring and managing the operational activities that ensure the consistent and distinctive presence of the brand across online, offline and retail touchpoints.

The core responsibilities of the role are:

Ensuring brand consistency: translating the communication strategy into content and initiatives that are fully aligned with the brand’s mission, values, positioning and visual and verbal identity.

Managing brand execution: overseeing the development, adaptation and implementation of brand content and editorial activities across the channels and touchpoints under their responsibility, ensuring consistency in messaging, tone of voice and overall brand expression.

Monitoring brand presence: continuously monitoring how the brand is represented across relevant online, offline and retail contexts, identifying opportunities for improvement and ensuring a coherent and recognizable brand experience

Qualifications

• Collaborates with the Manager in planning online and/or offline communication activities and interventions
• Coordinates and verifies the activities and services of the collaborators/consultants involved in the implementation of the communication interventions designed communication
• Develops and proposes innovative ideas and technical solutions in order to support the development and evolution of brand communication in the channels managed
• Develops, updates and monitors through appropriate reporting tools, office phenomena and processes both in internal activities and towards the market
• Follows and takes care of the organizational management of the implementation of the different phases of a communication intervention in compliance with the qualitative, economic and timing terms defined by the plan
• Is responsible for overseeing the operational activities of the office, in terms of defining and updating the contents of the editorial actions in the channels under its responsibility
• Adopts behaviors and promotes actions operational/cultural for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community
• Promotes the development of training/learning of the Role through self, digital and collaborative learning activities aimed at innovation and improving the effectiveness and efficiency of one's Responsibilities
• Promotes , adopts and develops the use of digital technologies within its function in relation to both process management and in relations with internal and external interlocutors involved in the business

Additional Information

Previous experience (2–3 years) in a similarroles.

Strong organizational, priority-management, and proactive problem-solving skills.

Fluent English (B2/C1 level). Knowledge of Spanish and/or French is a plus.

Good knowldge of digital/reporting tools. Basic graphic design skills and experience with Canva or Figma are considered a plus.