Marketing Specialist

Accenture Italia; Lombardia; On-site; EUR 33,000 - 47,000; Full time

Job summary

Accenture Italia is seeking a Marketing Specialist to align communications with business strategy and collaborate with Marketing and Communications teams. You will support demand generation, events, and partner marketing for Avanade in Italy, contributing to demand and pipeline growth.

The role spans the marketing-to-sales lifecycle, from engagement to lead nurturing and follow-up, requiring ownership, organization, and attention to detail.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

Responsibilities

• Manage end-to-end planning and execution of executive events and customer experiences.

Skills

Event planning

Demand generation

Lead nurturing

B2B marketing

Microsoft Office

CRM systems

Communication (Italian/English)

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

CRM systems

Marketing technologies

Job description

At Accenture, we work to ensure brand consistency and quality in every message, so for a corporate marketing role, success depends on aligning communications with our business strategy and collaborating closely with Marketing and Communications teams, using approved formats and processes.

Reporting to the Italy & Greece Marketing Lead, the Marketing Specialist will join the Accenture Marketing & Communications organization, with a specific focus on Avanade and its business in Italy, supporting demand and pipeline growth through strategic marketing initiatives, executive programs, client engagement activities, events, communications, and partner marketing.

This is a broad and highly visible B2B marketing role spanning the marketing-to-sales lifecycle, from demand generation and executive engagement to lead nurturing, communications, follow-up, and pipeline development. It requires strong ownership, organization, attention to detail, and the ability to translate business priorities into high-quality execution.

Key Responsibilities

• Manage end-to-end planning and execution of executive events, customer experiences, roundtables, partner initiatives, and industry engagements, coordinating stakeholders, logistics, attendee engagement, communications, follow-up, and impact measurement
• Support demand generation, lead nurturing, and post-event follow-up in close partnership with sales and BDR teams, helping convert marketing engagement into qualified opportunities and pipeline
• Develop and coordinate communications and visibility initiatives, including thought leadership, social media, media relations, awards, and executive communications involving the Country Managing Director and Sales Leadership Team
• Coordinate project plans, budgets, vendors, reporting, and marketing operations, maintaining accurate trackers and monitoring campaign performance, lead progression, and pipeline contribution
• Build effective relationships with leadership, sales teams, Microsoft stakeholders, clients, agencies, partners, and vendors, acting as a trusted and proactive partner to the Marketing Lead across strategic and operational initiatives

Compensation at Accenture varies depending on a wide array of factors including but not limited to role, level, seniority, responsibility, skillset, and level of experience. For this position, the job level is B2 under the Metalmeccanico National Collective Bargaining Agreement (C011). The gross annual salary range is between 33.059€ e 46.700€.

Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, with 3–5 years of experience in marketing, communications, events, PR, demand generation, project coordination, or related disciplines. Excellent written and verbal communication skills in Italian and English
• Excellent organizational skills and exceptional attention to detail, with the ability to manage multiple projects, stakeholders, deadlines, and priorities while maintaining high standards of accuracy and execution.
• Strong ownership, accountability, and proactive problem-solving skills, with the ability to work independently, anticipate needs, and drive activities through completion
• Solid understanding of B2B marketing, lead generation and nurturing, SALs, SQLs, opportunities, conversion metrics, and pipeline development, with the ability to connect marketing activity to measurable business outcomes
• Strong communication and relationship-building skills, with familiarity with Microsoft Office, CRM systems, marketing technologies, reporting tools, and Microsoft Copilot considered a plus
• Organization, attention to detail, multiple-priority management, operational excellence, collaboration and proactive execution are all explicit requirements