Marketing Lead for Luxury Hotel Brand

InterContinental Rome Ambasciatori Palace by IHG; Roma; On-site; EUR 35,000 - 45,000; Full time

Benefits offered by this job

Service Charge

Staff meals

IHG employee benefits and development

Staff meals

Job summary

InterContinental Rome Ambasciatori Palace, a 5-star luxury hotel, is seeking a Marketing Manager to lead our marketing and communications strategy, strengthen brand positioning and support commercial objectives. The role requires expertise in brand management, communications, digital marketing and events, with a commercial mindset and strong analytical skills to drive visibility and engagement.

You will collaborate with Commercial, Revenue and Operations teams, manage campaigns, events and

Qualifications

• Degree in Marketing, Business, Communications or a related field.
• Excellent written and spoken Italian and English.
• Proven experience in marketing and communications roles, preferably within luxury hospitality or premium environments.
• Strong knowledge of the local market, industry dynamics and key consumer trends.
• Excellent command of tools: Canva, Adobe Creative Suite, WordPress, and digital marketing platforms.
• Familiarity with AI-powered marketing tools and a strong interest in digital innovation.

Responsibilities

• Lead development and execution of the hotel’s marketing and communication strategy.
• Manage digital presence, website content, and SEO.
• Create content for social media to boost engagement.
• Ensure brand consistency across online and offline channels.
• Collaborate with designers, agencies and suppliers on campaigns.
• Coordinate with PR to boost media visibility and handle inquiries.
• Build relationships with clients, partners, influencers and media.
• Plan and monitor digital campaigns to increase awareness and direct bookings.
• Analyze performance and optimize campaigns using data-driven insights.
• Leverage AI tools to improve content creation and decision-making.
• Plan events and promotions to increase visibility and guest engagement.
• Manage the annual marketing budget and communication plan.

Skills

Brand management

Communications

Digital marketing

Event management

Data analytics

Strategic planning

Interpersonal skills

Presentation skills

Education

Degree in Marketing, Business, Communications or a related field

Tools

WordPress

Canva

Adobe Creative Suite

CMS platforms

Microsoft Office

Job description

InterContinental Rome Ambasciatori Palace, a 5-star luxury hotel, is seeking a Marketing Manager to lead our marketing and communications strategy, strengthen brand positioning and support commercial objectives. The role requires expertise in brand management, communications, digital marketing and events, with a commercial mindset and strong analytical skills to drive visibility and engagement.

You will collaborate with Commercial, Revenue and Operations teams, manage campaigns, events and