Lifecycle Email & SMS Marketing Specialist

Rebag; Modena; In loco; EUR 32.000 - 52.000; Tempo pieno

Descrizione del lavoro

Rebag is hiring an Email & SMS Marketing Specialist to lead lifecycle and retention programs within the Brand Marketing team. You will own the end-to-end email and SMS calendars, craft on-brand content, and collaborate with Performance Marketing on segmentation and analytics.

You will manage lists, ensure CAN-SPAM/TCPA/GDPR compliance, and work with Creative to deliver engaging customer journeys across campaigns and flows.

Competenze

• 4+ years of experience in email/SMS, lifecycle, or CRM marketing.
• Strong sense of brand voice and creative judgment - comfortable briefing and collaborating with creative teams, not just optimizing metrics.
• Hands-on, day-to-day familiarity with both an ESP/CRM platform (Klaviyo preferred) and an SMS platform (e.g., Attentive, Postscript), comfortable building, QA’ing, and scheduling sends in each.
• Comfortable partnering with a performance marketing team to interpret segmentation and campaign analytics, even without owning the underlying data models.
• Working knowledge of HTML and CSS is preferred.
• Experience in ecommerce, luxury, or fashion resale is a plus.
• Excellent collaborator across Brand, Creative, Performance Marketing, and Seller/Supply teams.
• Strong project management skills and exceptional attention to detail, comfortable managing a fast-moving, multi-channel send calendar with zero-error QA

Mansioni

• Own the email and SMS send calendar end-to-end: QA and scheduling for every email campaign, and set-up and scheduling for every SMS campaign, plus the automated/triggered flows and lifecycle journeys running in each channel
• Translate promotions and brand and seasonal moments into email and SMS content and cadence that reflect Rebag's voice and creative standards
• Partner closely with the Performance Marketing team on audience segmentation, targeting strategy, and campaign analytics, using their data and insights to inform content, offers, and journey design
• Manage contact list health and growth across email and SMS, and ensure compliance with CAN-SPAM, TCPA, and GDPR
• Collaborate with Creative and Content teams to develop on-brand assets and messaging across flows and campaigns
• Assist with reporting for owned channels including engagement, conversion, and retention/repeat purchase metrics, sharing results and recommendations with Brand and Performance leadership
• Continuously test subject lines, content, send times, and channel mix to improve engagement and revenue
• Own communications across the seller workflow from listing through payout and re-engagement, partnering with the sales team to drive seller engagement and inventory growth

Conoscenze

Email marketing

SMS marketing

Lifecycle marketing

CRM marketing

Klaviyo

Attentive

Postscript

HTML/CSS

Brand voice

Collaboration

Strumenti

Klaviyo

Attentive

Postscript

Descrizione del lavoro

Rebag is hiring an Email & SMS Marketing Specialist to lead lifecycle and retention programs within the Brand Marketing team. You will own the end-to-end email and SMS calendars, craft on-brand content, and collaborate with Performance Marketing on segmentation and analytics.

You will manage lists, ensure CAN-SPAM/TCPA/GDPR compliance, and work with Creative to deliver engaging customer journeys across campaigns and flows.