Email & SMS Marketing Specialist

Rebag; Modena; In loco; EUR 32.000 - 52.000; Tempo pieno

Descrizione del lavoro

Rebag is hiring an Email & SMS Marketing Specialist to lead lifecycle and retention programs within the Brand Marketing team. You will own the end-to-end email and SMS calendars, craft on-brand content, and collaborate with Performance Marketing on segmentation and analytics.

You will manage lists, ensure CAN-SPAM/TCPA/GDPR compliance, and work with Creative to deliver engaging customer journeys across campaigns and flows.

Competenze

• 4+ years of experience in email/SMS, lifecycle, or CRM marketing.
• Strong sense of brand voice and creative judgment - comfortable briefing and collaborating with creative teams, not just optimizing metrics.
• Hands-on, day-to-day familiarity with both an ESP/CRM platform (Klaviyo preferred) and an SMS platform (e.g., Attentive, Postscript), comfortable building, QA’ing, and scheduling sends in each.
• Comfortable partnering with a performance marketing team to interpret segmentation and campaign analytics, even without owning the underlying data models.
• Working knowledge of HTML and CSS is preferred.
• Experience in ecommerce, luxury, or fashion resale is a plus.
• Excellent collaborator across Brand, Creative, Performance Marketing, and Seller/Supply teams.
• Strong project management skills and exceptional attention to detail, comfortable managing a fast-moving, multi-channel send calendar with zero-error QA

Mansioni

• Own the email and SMS send calendar end-to-end: QA and scheduling for every email campaign, and set-up and scheduling for every SMS campaign, plus the automated/triggered flows and lifecycle journeys running in each channel
• Translate promotions and brand and seasonal moments into email and SMS content and cadence that reflect Rebag's voice and creative standards
• Partner closely with the Performance Marketing team on audience segmentation, targeting strategy, and campaign analytics, using their data and insights to inform content, offers, and journey design
• Manage contact list health and growth across email and SMS, and ensure compliance with CAN-SPAM, TCPA, and GDPR
• Collaborate with Creative and Content teams to develop on-brand assets and messaging across flows and campaigns
• Assist with reporting for owned channels including engagement, conversion, and retention/repeat purchase metrics, sharing results and recommendations with Brand and Performance leadership
• Continuously test subject lines, content, send times, and channel mix to improve engagement and revenue
• Own communications across the seller workflow from listing through payout and re-engagement, partnering with the sales team to drive seller engagement and inventory growth

Conoscenze

Email marketing

SMS marketing

Lifecycle marketing

CRM marketing

Klaviyo

Attentive

Postscript

HTML/CSS

Brand voice

Collaboration

Strumenti

Klaviyo

Attentive

Postscript

Descrizione del lavoro

Company

Rebag, the ultimate destination for buying and selling the most coveted designer handbags and accessories, is an e-commerce company reimagining the role of luxury in the secondary market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resale experience smooth and clutter-free.

Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with locations in Los Angeles, New York and Miami. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink and FJLabs, and has raised $100m in funding to date. In 2020, Rebag was named one of Fast Company's Most Innovative Companies. Rebag has been featured in the New York Times, Business of Fashion, VOGUE, TechCrunch and more.

Role

Rebag is hiring an Email & SMS Marketing Specialist to manage our lifecycle and retention program as part of the Brand Marketing team. This role brings Rebag's brand voice to life across every post-acquisition touchpoint, turning brand campaigns, product launches, and seasonal moments into an engaging, on-brand customer journey. The role reports to the Director of Brand Marketing and partners closely with Performance Marketing on segmentation, targeting, and campaign analytics:

• Own the email and SMS send calendar end-to-end: QA and scheduling for every email campaign, and set-up and scheduling for every SMS campaign, plus the automated/triggered flows and lifecycle journeys running in each channel
• Translate promotions and brand and seasonal moments into email and SMS content and cadence that reflect Rebag's voice and creative standards
• Partner closely with the Performance Marketing team on audience segmentation, targeting strategy, and campaign analytics, using their data and insights to inform content, offers, and journey design
• Manage contact list health and growth across email and SMS, and ensure compliance with CAN-SPAM, TCPA, and GDPR
• Collaborate with Creative and Content teams to develop on-brand assets and messaging across flows and campaigns
• Assist with reporting for owned channels including engagement, conversion, and retention/repeat purchase metrics, sharing results and recommendations with Brand and Performance leadership
• Continuously test subject lines, content, send times, and channel mix to improve engagement and revenue
• Own communications across the seller workflow from listing through payout and re-engagement, partnering with the sales team to drive seller engagement and inventory growth

Candidates

• 4+ years of experience in email/SMS, lifecycle, or CRM marketing, in-house or agency
• Strong sense of brand voice and creative judgment - comfortable briefing and collaborating with creative teams, not just optimizing metrics
• Hands-on, day-to-day familiarity with both an ESP/CRM platform (Klaviyo preferred) and an SMS platform (e.g., Attentive, Postscript), comfortable building, QA’ing, and scheduling sends in each
• Comfortable partnering with a performance marketing team to interpret segmentation and campaign analytics, even without owning the underlying data models
• Working knowledge of HTML and CSS is preferred
• Experience in ecommerce, luxury, or fashion resale is a plus
• Excellent collaborator across Brand, Creative, Performance Marketing, and Seller/Supply teams
• Strong project management skills and exceptional attention to detail, comfortable managing a fast-moving, multi-channel send calendar with zero-error QA

Your resume must be English, otherwise it won't be considered.