Italy Regional Marketing Lead (Hybrid)

Signaturit Group; Seniga; Hybrid; EUR 28,000 - 33,000; Full time

Benefits offered by this job

Meal voucher

Hybrid work setup

Job summary

Signaturit Group, part of Namirial, seeks a Regional Marketing Specialist to lead demand generation and brand initiatives for the Italian market. You will own local go-to-market execution, plan events, localize campaigns, and measure impact across the sales funnel.

Fluent Italian and English are required, with travel across Italy and Southern Europe. The role offers flexible hybrid work and a 12-month fixed-term contract, with a base salary in the 28k–33k euro range depending on experience.

Qualifications

• 2/4 years of experience in field marketing or demand generation, ideally in a B2B/SaaS or technology environment.
• Fluent in Italian and English required, Spanish is a plus.
• Proven track record of planning and executing marketing events and campaigns that generate measurable pipeline results.
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar).
• Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
• Analytical mindset, comfortable reporting on marketing KPIs and translating data into actionable recommendations.
• Willingness to travel within Italy (and occasionally across Southern Europe) for events and customer/partner meetings.
• A proactive, collaborative attitude and comfort operating in a matrixed, multi-country organization.

Responsibilities

• Design, plan, and execute field marketing programs (events, webinars, trade shows, roundtables, partner activities) that generate qualified pipeline in the Italian market. Own the Italian Marketing Plan.
• Partner with the Sales team in Italy to align marketing activities with sales targets and account priorities (ABM approach where relevant).
• Localize and adapt regional/global campaigns, content, and messaging for the Italian audience, ensuring cultural and linguistic relevance.
• Manage the end-to-end lifecycle of local events: budget, logistics, vendor management, on-site execution, and post-event follow-up.
• Track, measure, and report on campaign performance (leads, pipeline influence, ROI) using marketing operations tools and CRM data.
• Conduct competitive intelligence and market analysis for Italy to inform positioning and campaign strategy.
• Manage the local marketing budget, ensuring efficient allocation of spend across channels and activities.
• Collaborate with Regional Marketing colleagues to share best practices and ensure consistency across Southern European markets.
• Build and maintain relationships with associations, and partner organizations to expand brand presence.

Skills

Field marketing

Demand gen

CRM platforms

Marketing automation

Project management

Analytical mindset

Travel willingness

Cross-country teamwork

Job description

Signaturit Group, part of Namirial, seeks a Regional Marketing Specialist to lead demand generation and brand initiatives for the Italian market. You will own local go-to-market execution, plan events, localize campaigns, and measure impact across the sales funnel.

Fluent Italian and English are required, with travel across Italy and Southern Europe. The role offers flexible hybrid work and a 12-month fixed-term contract, with a base salary in the 28k–33k euro range depending on experience.