Italy Marketing Lead: Strategy & Growth

EasyJet Plc; Milano; Hybrid; EUR 58,000 - 72,000; Full time

Benefits offered by this job

Pension, Private Healthcare, Life

Excellent staff travel benefits

25 days of annual leave

Up to 20% maximum annual performance

Job summary

easyJet is seeking a Marketing Lead for Italy to own strategy, planning and delivery of locally relevant marketing across paid, owned and partner channels. You will lead the local team and manage budgets, aligning European priorities with Italian market opportunities to drive growth and brand impact.

You’ll collaborate with commercial, trading, CRM, media and agency partners to ensure campaigns deliver strong return and brand consistency.

Qualifications

• Senior marketing experience in consumer brands or similar.
• Strong strategic planning and market prioritisation.
• Experience translating European priorities to local plans.

Responsibilities

• You’ll set the Italy market strategy and translate priorities into an integrated plan across paid, owned and partner channels.
• You’ll manage budgets and resources, coordinating with media, CRM, web merchandising, PR and trading teams.
• You’ll champion locally relevant creative and storytelling, using local insights for campaign development.
• You’ll build relationships with agencies, tourist boards, airports and key partners, monitoring performance.
• As a people leader, you’ll coach your team and deliver high-quality work at pace.

Skills

Senior marketing experience

Strategic thinking

Budget management

Agency management

People leadership

Analytical capability

Tools

CRM tools

Marketing analytics

Job description

easyJet is seeking a Marketing Lead for Italy to own strategy, planning and delivery of locally relevant marketing across paid, owned and partner channels. You will lead the local team and manage budgets, aligning European priorities with Italian market opportunities to drive growth and brand impact.

You’ll collaborate with commercial, trading, CRM, media and agency partners to ensure campaigns deliver strong return and brand consistency.