Marketing Lead, Italy

EasyJet Plc; Milano; Hybrid; EUR 58,000 - 72,000; Full time

Benefits offered by this job

Pension, Private Healthcare, Life

Excellent staff travel benefits

25 days of annual leave

Up to 20% maximum annual performance

Job summary

easyJet is seeking a Marketing Lead for Italy to own strategy, planning and delivery of locally relevant marketing across paid, owned and partner channels. You will lead the local team and manage budgets, aligning European priorities with Italian market opportunities to drive growth and brand impact.

You’ll collaborate with commercial, trading, CRM, media and agency partners to ensure campaigns deliver strong return and brand consistency.

Qualifications

• Senior marketing experience in consumer brands or similar.
• Strong strategic planning and market prioritisation.
• Experience translating European priorities to local plans.

Responsibilities

• You’ll set the Italy market strategy and translate priorities into an integrated plan across paid, owned and partner channels.
• You’ll manage budgets and resources, coordinating with media, CRM, web merchandising, PR and trading teams.
• You’ll champion locally relevant creative and storytelling, using local insights for campaign development.
• You’ll build relationships with agencies, tourist boards, airports and key partners, monitoring performance.
• As a people leader, you’ll coach your team and deliver high-quality work at pace.

Skills

Senior marketing experience

Strategic thinking

Budget management

Agency management

People leadership

Analytical capability

Tools

CRM tools

Marketing analytics

Job description

Milan | Full-time | Hybrid

Salary Band: €58,000–€72,000

Bonus: up to 20% maximum annual performance bonus

You turn market insight into marketing that moves customers and delivers commercial results. You’re a strategic, commercially minded marketing leader who can connect European priorities with what matters locally. You bring teams, partners and channels together around clear plans, translating customer and market insight into relevant marketing that builds the brand and drives growth.

The opportunity

As Marketing Lead for Italy, you’ll have end-to-end accountability for the strategy, planning, prioritisation and delivery of marketing activity across one of easyJet’s most important European markets.

Reporting to the Head of European Marketing, you’ll work closely with commercial, trading, CRM, media, PR and agency partners to translate European brand and business priorities into locally relevant plans that build consideration, demand and commercial performance.

You’ll lead the local team and remain accountable for market investment, performance and results, while shaping how easyJet shows up for customers across Italy.

The team & culture

You’ll join one European marketing function, working closely with central marketing teams, commercial stakeholders, local market experts and creative and media agencies.

The environment is collaborative, insight-led and commercially focused. You’ll lead the local marketing team, creating clarity, building capability and helping people do their best work.

What You’ll Be Doing

You’ll set the Italy market strategy and turn European priorities, local opportunities and trading needs into a focused, integrated marketing plan across paid, owned and partner channels.

You’ll make disciplined choices about budgets and resources, working with media, CRM, web merchandising, PR and trading teams to improve relevance, conversion and return.

You’ll champion locally relevant creative and storytelling, bringing Italian customer, competitor and cultural insight into campaign development and ensuring our marketing resonates locally while remaining consistent with the easyJet brand.

You’ll build productive relationships with agencies, tourist boards, airports and other key partners, using performance evidence to adapt priorities and investment.

As a people leader, you’ll provide clear direction, coach and develop your team, delegate effectively and build capability while delivering high-quality work at pace.

What We’re Looking For

You’ll bring broad senior marketing experience, ideally gained with consumer brands in fast-paced, commercially driven environments. You know how to translate organisational priorities into a clear market vision and integrated plans.

You combine strong commercial judgement with analytical capability. You can manage budgets and forecasts, interpret performance, make sound investment decisions and explain your recommendations clearly to senior stakeholders.

You’re experienced across paid, owned and partner channels, confident leading agencies and external suppliers, and skilled in campaign briefing, creative evaluation and measurement.

Just as importantly, you’re an inclusive and resilient leader who builds trusted relationships, stays decisive when information is incomplete and turns local customer, competitor and cultural insight into action.

What You’ll Get

• Pension, Private Healthcare, Life Assurance
• Excellent staff travel benefits
• 25 days of annual leave
• Up to 20% maximum annual performance bonus

Diversity Isn't a Checkbox, It's How We Fly

We believe the strongest teams are built from different backgrounds, experiences and perspectives. If you can bring the marketing expertise, leadership and curiosity to help us grow in Italy, we’d love to hear from you.

Reasonable Adjustments

At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at [e-mail]. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.

Ready to shape the future of easyJet marketing in Italy?