Marketing Manager - Italy

OpenTable; Roma; Remote; EUR 59,000 - 72,000; Full time

Benefits offered by this job

26 days of paid vacation

Enhanced parental leave

Therapy sessions through SpringHealth

Headspace subscription

Annual company-wide week off

Job summary

OpenTable, a global leader in connecting diners and restaurants, seeks a strategic Marketing Manager to spearhead growth in Italy. You will define and execute B2B and B2C marketing strategies that boost brand awareness and customer acquisition, aligning with the Italian market to support international expansion and local hospitality partners.

You will lead cross-channel campaigns (SEO, Email, Performance Marketing), build partnerships, and use data to optimize performance.

Qualifications

• 7+ years in brand, partnerships, or digital marketing.
• Native-level Italian and business-level English.
• Proven track record in full-lifecycle campaigns.
• Strong data-driven decision making.

Responsibilities

• Formulate and implement growth and marketing strategies for Italy.
• Execute brand campaigns, events, and partnerships to meet business targets.
• Manage localized campaigns from ideation through execution.
• Direct cross-channel marketing with SEO, Email, and Performance Marketing.
• Build partnerships and sponsorships in hospitality.
• Establish testing frameworks and use data to optimize campaigns.

Skills

Brand strategy

Cross-functional collaboration

Analytics

Italian language

English language

Education

Bachelor's degree or equivalent

Job description

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About The Job

OpenTable, a global leader in connecting diners and restaurants, is seeking a strategic Marketing Manager to spearhead our growth initiatives in Italy. In this pivotal role, you will define and execute comprehensive B2B and B2C marketing strategies that drive brand awareness and customer acquisition. By leading cross-channel efforts and championing the Italian market internally, you will have a direct impact on our international expansion and the success of local hospitality partners. This is an opportunity to combine your data-driven expertise with a passion for the restaurant industry to shape our market presence.

Responsibilities

• Formulate and implement comprehensive B2B and B2C growth and performance marketing strategies in partnership with regional leadership to expand our footprint in Italy.
• Execute brand marketing campaigns, events, and local media productions and partnerships to ensure cohesive campaigns that achieve business targets.
• Manage the full lifecycle of localized brand and performance campaigns from ideation through execution, ensuring global messaging resonates with the local audience.
• Direct cross-channel marketing efforts with channel owners in areas like SEO, Email and Performance Marketing.
• Build and leverage industry partnerships, event sponsorships, and external agency relationships to strengthen brand positioning within the hospitality sector.
• Establish robust testing frameworks and utilize quantitative and qualitative data to optimize campaign performance and inform strategic decisions across the organization.
• Champion the Italian market internally by collaborating closely with sales, account management, and broader marketing teams to support continuous restaurant partner acquisition and retention.

Minimum Qualifications

• 7+ years of professional experience in brand, partnerships, or digital marketing.
• Native-level in Italian and business-level proficiency in English to collaborate effectively within an international team structure.
• Proven track record of developing cohesive marketing strategies and managing full-lifecycle campaigns from conception to execution.
• Strong analytical capabilities with the proven ability to leverage data, marketing platforms, and business intelligence tools to drive strategic decisions.
• Demonstrated success in cross-functional stakeholder management and complex project execution.
• Bachelor's degree or equivalent practical experience.

Preferred Qualifications

• Prior marketing experience within the hospitality, lifestyle, or technology sectors.
• Deep understanding of the Italian restaurant industry and broader hospitality landscape.
• Demonstrated expertise in building cohesive brand partnership strategies across owned and sponsored formats to drive awareness in growth markets.
• Ability to leverage artificial intelligence platforms to maximize operational efficiency.
• Strong adaptability and self-motivation, with the ability to thrive in a highly dynamic, entrepreneurial environment.

Benefits And Perks

• Generous paid vacation + time off for your birthday:
• 26 days of paid vacation
• Enhanced paid parental leave
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Focus on your career growth:
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The salary range for this Rome (remote) located role is 65k€ basic. In addition to a competitive base salary, roles are eligible to be considered for additional compensation and benefits in accordance with local law and company policy.

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.